Lawyers and law firms are building websites and blogs like crazy. Lawyer SEO is an industry. If you or or an SEO expert hired by you are not optimizing your sites, read further and think about getting SEO going for your firm.
Lawyers from all walks of life, practice areas, and firm size are getting on the internet. Some even use social media marketing.
More and more clients use the internet to search for a law firm. Guess where those searches start? On the search engines.
It’s a shame to see some awesome lawyer websites languish in search engine obscurity. There’s no point to great graphics if no body lands on the website.
Even a 2 hour per week investment can yield pretty good SEO results. The basic approach is using good search terms in the site and getting good links to the site.
Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm’s site and then get tons of links to the site. The how is where there’s some work required.
You can use search terms on every web page. Take full advantage of each page. Plan it out and get every specific.
For example, “criminal lawyer”, “New York criminal defense lawyer”, “criminal attorney”, “New York DUI attorney”. You get the picture.
Once you list and insert you key search terms for every web page of your website and/or blog, you need inbound links. Link building is so important for SEO it cannot be overstated.
There are a myriad of ways to get links. You can link exchange with other lawyers. This works, but it’s not my favorite method. Writing terrific unique content works well, but takes time. That said, if you write great legal content and become an authority, you’ll be pleasantly surprised how many links you’ll acquire over time.
Going forward, get links, write keyword-rich content, get links, write content, get links, etc.
Looking to find the top SEO services for lawyers, then visit The Paperless Lawyer to find the best information on attorney marketing.
