Linkbaiting, is something you as a webmaster should be doing every time you write a post, article, or just about anything online for that matter. Back links, especially natural unsolicited back links are a good thing, a really good thing! You should always put out the highest quality content you’re capable of, always.
Producing content that prompts other webmasters to want to tell the world they need to visit your site, is the very best form of flattery to my way of thinking!
The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.
The “ethics” of linkbaiting aside, I would like to offer what I feel are the five best techniques for getting other webmasters to link to your content.
My five all time favorite, best, tried and proven linkbaiting techniques:
Create the best content-Cover your topic better than anyone else has! Become the ultimate resource for information on your topic. Use video, images, and audio in your posts. Make your content useful, provocative, attention grabbing, provide real value to your readers, make them want to link to your content!
Be the first to break a story in your niche-Difficult to do, but very effective in getting incoming links! Stay up-to-date on what’s going on in your niche, stay on the cutting edge! Give your readers the scoop!
Offer a free tool or piece of software-Give them a good reason to come back to your site, bookmark it, and share your link with others. even if you are unable to produce this tool or software yourself, you can always find someone to do it for you.
Include “lists” of useful links in your content-Links to useful websites or useful resources tend to get linked to a lot. Make your list the most complete, or the most useful, make it stand out from the rest.
Give stuff away-Everybody wants free stuff (I know I do!) So give it to them, and they will share it with their friends. The more value you can give away the more links you’ll find showing up.
Use these techniques, and use them consistently as you write your content, wether it’s blog posts, articles, website content, etc. and you will find your offerings linked to more and more often. And naturally occurring backlinks are the best kind!
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