Success on the Internet can be like a major military campaign. Without a clear strategy and rapid-responsive tactics, your adversaries will mow you down in the search engine rankings. So set out to increase link popularity.
You can start by checking your link popularity score through several search engines, but don’t be dismayed when you get different results. That’s because each search engine uses its own algorithm (a process of step-by-step computations) to determine its rankings. In each instance, however, two measurements figure into link popularity: the number of links to your web site, and the importance of the sites that link to yours.
In most cases, however, your link popularity rating is made up of two measures: a mathematical evaluation of the importance of the sites linking to you, and the number of sites that link to yours.
Link importance ranks what kind of external websites link to yours. Link popularity counts up how many sites link to yours. These factors go into the algorithm that creates a link popularity score that’s weighted, rather than a raw count. This weighted ranking came about after search engine designers realized that spammers were skewing the ratings by setting up phony websites to link up with. These days reputable search engines rarely count links that come from free web sites.
Search engines got antsy about using solely numbers of links because of some antics by our “pals, ” the spammers. These shady characters set up bogus web sites for free, then linked from them to their main money-making site. The result? Top rankings for sites run by shifty spammers, and many unhappy users of prominent search engines. Ergo, new algorithms to rank importance as well as volume of links were created.
Faced with this computational reality, there’s lots of spirited debate over the best ways to increase link popularity. However, many online experts suggest that variations of these four techniques have proven the most effective at upping your search engine ranking.
* Earn listings by submitting your site to search engine directories such as the Open Directory Project (dmoz. Org) and Yahoo. Com. Volunteer human editors run these directories, and they look at each site and evaluate it individually. It’s a great part of the democratic process that is the Internet. However, like democracy, getting listed on a directory like this can be a slow process. If you want a quick boost, find some niche directories that match up with your content focus. Use your keywords to locate them, and then use keywords again to qualify your site for the niche.
3. Trade links with other sites. Choose sites related to your topic which have a high search engine ranking. Be sure to include a paragraph describing your site content to ensure more click-throughs, and ask your new online buddy to do the same.
* Boldly go to sites you’ve never seen before and trade links. Include a choice description of your site content to get more clicks and invite your new friend to do likewise.
Yes, the Internet is definitely hot and crowded, so learn to use its techniques effectively to increase link popularity and get the attention you need.
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