Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.
It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.
Once you have your firm’s main site ranked, you should consider implementing a practice-area specific microsite.
This strategy involves creating additional sites specific to the different areas of law in which you practice.
If done correctly, this technique is an excellent way to enhance your law firm’s online footprint in the search engines.
The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.
These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).
Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.
This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.
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