Posts Tagged ‘Attorney Marketing’

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3 Reasons Personal Injury Attorneys Should Know How To Build Websites

August 8th, 2010

Ever day-dream about how you could potentially learn how to do online marketing ? That very same thought has occurred to plenty of people.Lots of people have also had the exact same idea A few of them actually acted on that thought. Most just consider it for a while, then dismiss the thought. Sometimes it is because they have got too much inertia to get started. In other cases it is because it is a big unknown. Still other times it’s as they do not know the various requirements.

Let’s just hold on tight here now. We took on a big dose of negatives to start with in that lead paragraph. Let’s consider three reasons why should you learn how to do online marketing.

Firstly, for the positive side, allow me to point out that it isn’t that hard to learn some key Online marketing techniques. O.K., I hear your objection, that it takes time and you can hire someone. It is a valid objection, I agree. However, allow me to provide for your attention the fact that if you know the fundamentals, you can see if the people you hire know what they’re doing.

Secondly, you really should consider that much of Online marketing is writing content. You can write the best content. And, also, you can learn more in your practice area by writing articles Plus, better yet, try some progressive methods to get more clients.

Third, you get in complete control of your Online marketing campaign. This means that you’ll have no limits to how much of an Online marketing campaign you can create. And in addition to that, you will get really fast at the more you do it – especially building websites!

If you think about the reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for thinking of how you can learning how to do Online marketing.

Ponder over it. Maybe you actually should learn how to do online marketing as a personal injury attorney.

Learn how to build your own successful personal injury attorney websites at this personal injury marketing website at www.personalinjurymarketinghq.com.


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Practice Specific Microsite Strategies

July 20th, 2010

Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.

It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.

Once you have your firm’s main site ranked, you should consider implementing a practice-area specific microsite.

This strategy involves creating additional sites specific to the different areas of law in which you practice.

If done correctly, this technique is an excellent way to enhance your law firm’s online footprint in the search engines.

The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.

These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).

Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.

This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.

Learn how to build your professional reputation online with our free attorney internet website marketing tools. Find out advanced attorney internet website marketing techniques and strategies.


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Advertising On The Net-Way More Than Just PPC

May 6th, 2010

Pay Per Click Advertising on Google Adwords and Google AdSense are a great way of internet marketing. But many people don’t know or aren’t aware of the other ways that you can advertise on the internet. Some are even less expensive. However you need to know what you are doing or else that money will be wasted, even if it is a small amount.

It’s a pretty sure thing that you’re already familiar with PPC Advertising and how it works, or you wouldn’t have noticed this article. But if you’re not aware, Pay Per Click, or PPC, Advertising refers to the specific location of ads, which are put on the top, right hand side of Google (as well as other large search engines such as MSN or Yahoo). The basic premise here is getting the bids you want because you are technically competing with a slew of other attorney advertisers for those top ten positions on the various search engines. What’s really great about this system is the fact you are charged a fee ONLY when your ad catches someone attention and they “click” it.

Executed properly, advertisements for your product will appear to those individuals –people who want what you have– who are searching by specific key words that you have set up. When poorly researched, however, the ads can quickly deplete your profits, costing you precious time and doubling your work load. There are articles about PPC available, but here, we will focus on the alternatives to PPC advertising and how your funds are best spent.

Another way to market on the internet is to advertise on someone else’s business site. This can be more expensive since you’re buying banner space on their website. But you need to make sure to do your homework on the site before moving forward. Make sure you analyze your target market for your products, and make sure that site attracts that specific potential prospect. This is an obvious example, but don’t buy banners ads to advertise your Attorney Services on a Car Enthusiasts website. You also need to know what you are paying for: Are you paying for impressions (views of your ad), are you paying for clicks, are you paying for conversions (such as contact to you via email)? All these are critical elements you need to know before spending your money.

Focus your time and money on diversifying your internet marketing. This will pay big dividends for you and help you take advantage of the power of the internet.

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Web Marketing For Your Law Firm

April 6th, 2010

When contemplating marketing your law firm on the The web, do you understand precisely what you need to have to have a thriving Web marketing strategy? Many law firms fail to use all the essentials that are critical to successfully marketing your law firm on the Internet.

Website popularity relates to the overall visibility of your law firm website on the Web. Usually there are two means a possible client can find your site: Through a search engine (such as Google, Yahoo or MSN) or via directories and other legal websites. When it comes to the search engines, if your website does not make an appearance on the 1st or 2nd page of the most prevalent search critical phrases used by buyers when their online searching for a lawyer, your website is not going to be discovered. Usually consumers search by inputting in a geographic modifier, along with a practice area and then the word lawyer or attorney. Does your legal website appear at the top of the search engines for those styles of searches? Is your legal website shown in high traffic legal directories? If the answer is no, don’t expect to yield dependable business through the World wide web. A high Internet visibility is the single most crucial part in effectively marketing your legal practice on the Web.

One of the frequently unnoticed but unbelievably necessary aspects in productively marketing your law office on the Net is having a website design that is visually attractive. A customer will normally make a judgment concerning you and your website within three seconds of visiting your law firm website. If the site looks outdated, has text difficult to read, a navigation system that makes it difficult for a customer to locate what they’re searching for, poor color schemes, etc., well you can say goodbye to that visitor to your site. They will leave and go to the next site and now you’ve lost a potential client. It’s vital to have a visually attractive law firm website that is organized in a way that will make it easy for visitors to obtain what they are hunting for. It’s also necessary that your website is designed in a search engine friendly manner, as certain design elements can prevent the search engines from finding significant details on your legal website. Some of these elements include flash, Javascript, the use of frames and other code that can basically make components of your law firm website invisible to the search engines. Having a search engine friendly website design is a must if you want to be able to rank high in the search engines.

It’s not enough to simply have a couple of lines of text talking about your various practice areas. Customers are hunting for information and the more informative your site is to prospects, the more you look like the expert in your field. Your content must be compelling and basically needs to convince a visitor that you are the right law office to handle their legal matter. In addition, the more original content you have on your legal website, the more search terms your law firm website will potentially show up for. Search engines tend to favor sites with plenty of high quality content since those are the types of websites that are commonly most helpful to buyers.

Once a law practice website starts get good traffic, the question then becomes, “What can I do to increase conversion rates of those visitors?” Conversion in this situation is when you get a website visitor to call your office or send a case evaluation request via an email or web form on your website. Certain elements can help increase the conversion rate of your site.

Anything that can help convince a website visitor to contact you will help the conversion strength of your website. For example, a case results page that shows some of the results you’ve achieved for other clients or even a video on your website that tells people with regards to your legal practice and why they should call you. The bottom line is your law office site needs to sell your law law office to your website prospects.

Web analytics is the process of monitoring customer behavior of your law firm website visitors. It’s not enough to simply have a stat counter that tracks the total number of visits to your legal website. Your law firm website needs a web analytics program that can inform you of how many new prospects your website is getting, where those readers are coming from, how long they stay on your legal website, how many pages they are viewing on average, which websites are referring you traffic, which keywords someone typed in to obtain you and much more. Every firm should have a web analytics program installed as it can help you improve the overall performance of your firm’s law office site.

lawyer web marketing on the Internet requires technical skill, creativity, and scientific measurement. Learn how to effectively perform online lawyer web marketing methods.


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Grow Your Law Firm With Internet Legal Marketing

March 8th, 2010

If you’re looking to massively expand your law firm, the best bang for your buck is to learn and implement internet legal marketing techniques.

As managing partner of a small firm I’ve rolled up my sleeves and dove into learning online marketing with excellent results. In fact, I can’t believe how effective quality internet marketing is in getting the precise clients we want.

What makes me an expert? Not much except that I’ve spent the last 2 to 3 years implementing, what is now a very effective online marketing campaign for my firm. I’ve had some false starts, but I learned from those and now I can say that I know how to get results marketing online.

The main point of this article is to tell you that internet legal marketing works extremely well AND there is still massive opportunity for you. The fact is many lawyers and firms don’t bother with investing in an online marketing campaign.

What’s also so great about online marketing, especially at this stage, is you don’t have to do it exceptionally well to get decent results. Don’t think perfection, just go out and do it. I strongly recommend learning it yourself so if you do hire some or a firm, you know what to look for.

I’ve discovered that the fraction of the amount I used to invest offline gets me a ton of internet legal marketing services. Now I manage our online campaign and outsource a good portion of it. The key is I now know who to hire and who to avoid.

Attracting clients is the name of the game

The beauty about online marketing, especially search engine optimization (SEO) is when done well, you attract clients to you rather than you having to go to clients. Old school marketing efforts were you going to clients with your message via TV, radio, print, etc. With SEO your clients come to you.

Take Yellow Pages for example. Yellow Pages is expensive because you are paying to market to everyone. The problem is everyone is not your prospective client. Only a small fraction of a population will require the services you offer. The internet, on the other hand, enables you to let your services be discovered by only those people who are looking for your services. This is done primarily through search engine optimization.

Great search engine optimization entails optimizing your website and blog as well as generating and publishing content outside of your website. If you think simply putting up a website and/or blog is sufficient, then you’re missing out on many clients. Great SEO requires both on and off-site efforts. That said, when both on and off-site efforts are done will, the results are exceptional.

Take the time to learn SEO; it’s the new real estate in business. Once you know how to get great search engine rankings, you can pretty much start and build any type of business, law firms included.

In a nutshell, internet legal marketing is the surgical marketing method and is extremely effective for lawyers. There is still a huge opportunity for lawyers online at this time because many lawyers don’t bother to do any internet legal marketing.

If you want learn more about surgical SEO for lawyers, get our free search engine optimization guide when you visit the Paperless Lawyer blog – an online practice management and lawyer marketing website and blog for your firm marketing and management needs.


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Attorney SEO Tips

February 11th, 2010

Lawyers and law firms are building websites and blogs like crazy. Lawyer SEO is an industry. If you or or an SEO expert hired by you are not optimizing your sites, read further and think about getting SEO going for your firm.

Lawyers from all walks of life, practice areas, and firm size are getting on the internet. Some even use social media marketing.

More and more clients use the internet to search for a law firm. Guess where those searches start? On the search engines.

It’s a shame to see some awesome lawyer websites languish in search engine obscurity. There’s no point to great graphics if no body lands on the website.

Even a 2 hour per week investment can yield pretty good SEO results. The basic approach is using good search terms in the site and getting good links to the site.

Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm’s site and then get tons of links to the site. The how is where there’s some work required.

You can use search terms on every web page. Take full advantage of each page. Plan it out and get every specific.

For example, “criminal lawyer”, “New York criminal defense lawyer”, “criminal attorney”, “New York DUI attorney”. You get the picture.

Once you list and insert you key search terms for every web page of your website and/or blog, you need inbound links. Link building is so important for SEO it cannot be overstated.

There are a myriad of ways to get links. You can link exchange with other lawyers. This works, but it’s not my favorite method. Writing terrific unique content works well, but takes time. That said, if you write great legal content and become an authority, you’ll be pleasantly surprised how many links you’ll acquire over time.

Going forward, get links, write keyword-rich content, get links, write content, get links, etc.

Looking to find the top SEO services for lawyers, then visit The Paperless Lawyer to find the best information on attorney marketing.


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Do You Know The Secret?

February 3rd, 2010

For too long, search engine optimization companies have played the “secret” card claiming to know the inside scoop on how to rank in various search engines like google, yahoo, and bing. However, most of these claims range from misrepresentations to flat-out lies. It is truly amazing how much money is generated for bad SEO.

One of the largest investors in search engine optimization services is the legal profession. From solo practitioners to two-hundred lawyer law firms, the legal profession has bought-in to the promises of search engine optimization. The problem is that many of these consumers of law firm seo have no clue about what it is they are paying for.

Search engine optimization for your law firm should not be mysterious at all. What it comes down to is some technical know-how, effort, time, and even some skill. Even SEO-savvy lawyers are learning that it’s more about having time to perform the strategies than anything else.

While some search engine optimization can be effectively performed by attorneys themselves, many others are better performed by experts in lawyer internet marketing. Even if you don’t completely outsource your law firm SEO, getting guidance and assistance is likely to make your efforts both more effective and efficient.

Trying to decide whether or not to outsource your law firm internet marketing begins with a cost-benefit analysis of performing SEO yourself. If you think you can successfully get results from your campaigns on your own, then it might make sense to do it yourself. However, if you don’t have the time, or if your time is more valuable than the cost of outsourcing, well then, outsourcing your SEO is probably the best bet for you.

There are really 3 considerations that must be made before your decide whether or not to hire a law firm SEO consultant. First, do you have the technical know-how to properly execute search engine optimization for your firm? Second, do you have the time to effectively implement these strategies day in and day out? Third, is the cost of your professional time more valuable than the cost of outsourcing?

Want to learn 5 of the most common law firm internet marketing mistakes? Download our Free E-Book: 5 Lawyer Marketing Mistakes To Avoid. Learn more about law firm internet marketing from our pros.


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Advertising For Lawyers: Using Multiple Calls To Action On Your Website

February 1st, 2010

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli

When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.

For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.

If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm’s phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.

“If a prospect wants to contact me they go to my contact us page!”

I agree that your website should have a contact us page, but you have to think about why a prospect wants to contact you. Think about things from their perspective. They have a problem they want addressed. Give them help with that problem in the form of a free e-book or consultation. When you do that, the prospect will have more incentive to call or fill out your form.

Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.

Learn how to build your professional reputation online with our free attorney internet marketing tools. Find out advanced attorney internet marketing techniques and strategies.

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Lawyer Marketing With Search Engines

January 18th, 2010

Leveraging search engines for your lawyer marketing campaigns will increase the number of people that have access to your marketing message. Every day, more people turn to the internet to locate attorneys near them. Search engines have become the modern day yellow book. However, they provide a platform that is far more powerful and provides far more opportunity.

It is absolutely amazing how many people are turning to the internet to find legal services. There is no question that there is a booming market for consumers looking for lawyers on the web. The only remaining question is how do you access this market? In the end, your search engine visibility profile will determine whether or not you get a return on your online lawyer marketing investments. So how do you increase your visibility profile? Through content that demonstrates your expertise in your practice area and geographic location.

As previously state, people are using the internet to do just about anything. Even initial legal consultations can be performed almost completely online. More information is available about a lawyer or law firm than ever before. Once you build and maintain a strong online presence, you will begin to access the overwhelming number of people in need of legal services on the web.

In order to have success with online lawyer marketing, you will probably need some help. Unless you can dedicate a significant amount of your professional time to search engine optimization, you will need the assistance of a law firm SEO. But not all lawyer internet marketing services are created equally. Finding one that works for your firm may turn out to be more complicated than you think. The things to keep in mind are that, eventually, you have to be getting more revenue from your online presence than you are spending to build and maintain it. It’s really that simple.

Like SEO companies, not all SEO strategies are created equal. Every technique that is executed on you firm’s site will have some “effect” on its search engine visibility. Some have a great effect, some have little to no effect, and some may even have a negative effect. Some of the most important things to consider when implementing a law firm seo campaign are keyword strategy, site structure, and the quality of the content on your law firm website. Once these components are properly balanced, your website will turn into a client generating machine.

Marketing your law firm on the web can be one of the best marketing investments that you ever make. But it can also be one of the worst. The key is learning how to select the right law firm SEO for your particular firm. This will depend on your budget and goals.

Are you looking to increase your lawyer marketing visibility online but are feeling overwhelmed by the number of service professionals promising the moon to you? Get on the right track with this free guide on hiring a lawyer seo that will give you valuable information to help sift through the hype.


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Content Writing Key For Attorney Internet Marketing

January 15th, 2010

Attorneys using the internet to market their practices need to be aware of the content being publicized on their sites. There are many important ramifications of having original quality content on your website. These can range from ethical considerations, marketing effects, and search engine optimization aspects. While some lawyers provide their own site content, many more are turning to third-party content sources. A content production firm will produce new, fresh, and unique content for your website. However, if you decide hire a content production service, be sure you grow your relationship slowly.

By now, you probably understand that hiring a good search engine optimization content firm is so important. Before you commit to hiring a particular firm, it is definitely advantageous to have some basic SEO knowledge. This way, when you compare the services of one firm to another, you will understand the key differences from firm to firm.

One of the core search engine optimization components that your content provider should understand is keyword density. Keyword density represents how many times your targeted keywords are used on a page. If this number is too low, you may not get the full benefit of the SEO for that term on the page. On the other hand, if the density is too high, also known as stuffing, search engines like google may actually penalize the page or your entire site.

Since your content provider should be writing content optimized for your keywords, you need to supply the provider with the keywords that you’d like targeted. This is another example of why having your SEO and content provided by the same firm is economical. Your SEO should be handling keyword discovery for your firm. Since they know your core keywords best, they will be able to provide content that is optimized for all keyword segments. In any case, it is important that your content provider is familiar with your keyword goals so that they are able to appropriately leverage those keywords in the site content.

In addition to keyword density, your content provider should also be familiar with keyword placement. Keyword placement deals with where keywords are placed on your web page. As a guideline, keywords need to be placed higher on your page. Some other good places for keywords are titles, headers, anchor text, and bold and emphasized text areas.

Using the internet to market your law firm must begin with quality content. The problem is always finding fresh, unique, and seo optimized content that you can rely on. While producing your own content gives you maximum control of quality, it is not always properly optimized. Further, it is difficult to produce good content on a regular basis. That is why hiring a content providing service can be such a good choice.

Attorney internet marketing and lawyer search engine optimization marketing solutions need to be about performance. Low-risk, affordable, and measurable solutions are often the best at generating results. We provide you a full-spectrum of attorney internet marketing services specifically designed to generate new clients.


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