Posts Tagged ‘Attorney Marketing’

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Law Firm SEO And Lawyer Marketing Online

January 15th, 2010

Using the internet to conduct a lawyer marketing campaign should begin with search engine optimization. In terms of efficiency, law firm seo produces some of the highest return on investment. However, getting return on your seo lawyer marketing investments, requires some basic knowledge about which techniques are effective and which are not.

When it comes to lawyer internet marketing through SEO, the goal is to increase your firm’s placement in search engines for your core, relevant keywords. As you implement more law firm SEO strategies, your site will climb the “search engine ladder” and become more visible to those who are searching for it. More visibility means more traffic. When this traffic is targeted, it will turn into new potential client opportunities for your firm.

Law firm search engine optimization speaks to your website’s ability to “rank” in the organic search results section of a search engine. Organic results are not to be confused with paid results or “sponsored” listings. It is worth noting that many consumers recognize the difference between the organic results and the paid listings. In fact, over seventy percent of total search traffic click on natural listings over paid listings.

Obviously, the biggest distinction between natural listings and paid listings, is that your pay for clicks on paid listings while you pay nothing for clicks on organic listings. In terms of return on investment, ranking in the natural results opens the possibility for much higher returns on investment as your cost for traffic acquisition remains fixed. In paid search, your acquisition will grow depending on your conversion rate (a topic for a different article).

Having success with lawyer search engine optimization is critical to most other forms of lawyer internet marketing. For example, social media marketing and press release marketing will both greatly benefit from search engine optimization principles and techniques. It is much easier to start with an SEO campaign and branch out than to have to re-optimize your existing campaigns. That is why having search engine optimization in mind from the beginning is so important.

When it comes to outsourcing your law firm’s search marketing, make sure you hire a company that understands the unique regulations and requirements of marketing a law firm. These requirements vary from state to state and can lead to ethical violations if not taken into consideration. It is wise to ask about those types of issues prior to selecting the company to handle your online lawyer marketing.

Leveraging the power of the internet in your law firm marketing must begin with content. Without content, you don’t have a website. I always find it helpful to remember that the internet began as a platform for academic citation. If your publication was good, it got cited. Learn more about lawyer internet marketing on our blog.


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Are Your Attorney Internet Marketing Efforts Competitive?

December 3rd, 2009

Every year hundreds of millions of dollars are spent on legal fees in the United States. The number of people working in the legal profession is also growing at the greatest speed it ever has. The bottom line is that while there is great opportunity for lawyers, there is even greater competition. That is why quality attorney internet marketing is so important.

The overwhelming majority of new cases are filed in the largest cities in the country. Not surprisingly, this is also where the greatest number of lawyers set up shop. Most these new cases involve family disputes and personal injury actions. Historically, these two practice areas have thrived on traditional advertising including yellow pages and television ads. Unfortunately, these media are no longer as effective and efficient as they once were. That is why more and more lawyers have turned their advertising dollars to the internet.

The key to properly leveraging the internet for one’s law firm really comes down to finding an experienced law firm SEO consultant that can implement a full-scale attorney internet marketing campaign. While it is true that knowledgeable attorneys may be able to execute some of the search engine optimization strategies available, it really takes a skilled SEO to generate results.

The plus side of this industry competition is that more lawyer search engine marketers are offering their services to solos and smaller law firms on an affordable basis. Historically, lawyer internet marketing services were only available to the larger players. Due to higher competition amongst law firm seos, and access to technological advances, law firm seos are able to perform their services in a much more efficient and economical manner.

Since not all attorney internet marketing programs are the same, it is important to find those that have certain features likely to lead to success. These considerations include low-risk investments that are cost-effective. Moreover, any law firm seo should be required to prove their value in a 4-6 month time frame (depending on the competitiveness of the area, this could be longer). Also, make sure you are measuring your law firm seo’s efforts. They should be able to demonstrate traffic increases, web events, and eventually clients.

Effective attorney internet marketing can help you grow your practice. Further, lawyers no longer need to make large investments in internet marketing to get results. Instead of blindly throwing money at programs that don’t produce results, use our guide to hire services that will work.

We are dedicated to offering valuable information about effective attorney internet marketing for their law firms. Please check out our library of FREE guides for various aspects of attorney internet marketing.

categories: attorney internet marketing,lawyer search engine optimization,internet marketing,search engine marketing,seo,marketing


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A Sagging Legal Practice Supercharged By Attorney Video Marketing

November 13th, 2009

Many ask, how do you sell yourself? I also ask, what do I need to sell myself? Let me start by telling you that selling yourself is the cheapest thing anyone can do. Before speculating, allow me to be more clear on my point. What I am talking about leads to the marketing of my capabilities, as a professional attorney. I moved into attorney video marketing! If you were an attorney, like me, you too would wonder about why or how I could market myself by making a video. Let me go on an answer your question fully.

Let me make an earnest attempt to answer the queries that seem to be entering your mind. These are some of the reasons I can list out for you:

1. I need to be able to connect with as many people as possible for the sake of my business as an attorney.

2. The competition in the field is so fierce that without the help of attorney video marketing, I would be quite lost, because there would be very few people making an attempt to take my professional help.

3. The potential client will get a better idea of what my areas of expertise are when utilizing a video that is produced in a professional way.

4. As an attorney, I need to have some of the greatest communication skills in the world. A video is statistically the best way to make myself heard.

5. By being the focus of the video, I am able to judge for myself, whether or not I am a powerful public speaker, who could win cases for clients or just one of those wannabes who don’t still know what they are capable of.

After thinking of all these things, I thought the best thing to do was to go in for a professional who would ensure that the attorney video marketing that was being done with me as a subject turned out just the way I wanted it to. The problem was to be able to identify the best person who could make me look like the glam lawyer that I thought I should be. I had the good luck of being in touch with some of my photographer friends who knew just what they had to do to make me look not just good, but sexy too.

I am excited to tell you, the ten minutes of attorney video marketing which was recorded and posted on the internet has become one of the most powerful advertising tools in the history of legal practice. There are quite a few others who are doing this because they are absolutely impressed with the quality of the videos and also the presentation of the entire shoot. This is probably the best thing to do. Today, they want to follow in my footsteps and are trying to get to the same photographers.

Attorney video marketing will make an attorney increase their amount of clientele. I must be honest, it took much thought but after my first video I had viewers coming in. I am very happy with the professional person who did my video and my photographer who made me look super sexy. Attorney video marketing is definitely a useful and powerful advertising tools in legal practice.

categories: video marketing,marketing,video,attorney,online,viral,law,firm,studio,web,production,seo,internet,services


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Bulding A Customer Base Through E-Mail

November 5th, 2009

Email is a powerful, time-saving tool in today’s business world, but it can also be an unsuspected trap for people who may be unwittingly driving customers away through improper email etiquette. Email has been shown to provide the potential of retaining clients up to three times longer than other online methods of communication, but only when it is used correctly. It is an expression of trust if someone shares their email address with you. However, if you abuse that trust you may as well have thrown their email address–and more importantly their business–in the trash!

So, when you’re collecting information, what are you really after? This is the secret, and it’s both easy and important to get these e-mail addresses from your customers. You’ll likely agree that you’re more likely to score an e-mail address than quickly sell an expensive item to someone. If you’re handed vital contact information from a customer, they are allowing you make contact with them, and for free.

Tips for Successful Emailing:

1. Be Personal in your correspondence. You will turn off potentially receptive clients by sending off an impersonal note. Most people fail to do this, and is why most people fail at customer service. Write to them as a single person. Talk to them as an individual. Dont talk to them as a group or crowd of people.

2. Use the e-mail’s ‘from’ field to state your name. This displays that you’re an actual person talking to actual people, and it gives that personal impression when read by your customers. By doing this correctly, you’ll already be employing a personal angle within the body of the e-mail, so you should extend this to every part of the e-mail also. Make your e-mail personal and warm, and definitely don’t let it look spammy. By talking about a very specific topic, they will be convinced that your e-mail is not spam. They’ll be sure to read on and find out more once their skepticism drops.

3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.

Of course, these should suit what you’re communicating about, and not be cloned for every possible subject. By investing some effort and willingness to customize this to seem personal, you’ll earn dedicated customers for your business.

Anthony Flores of www.seoandppcmanagement.com is an authority in Search Engine SEO and Adwords Management Expert. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet,seo,seo,marketing,advertising,internet


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PPC And How To Do Keyword Research

November 5th, 2009

When it comes to PPC Research, there’s nothing more helpful than having great Keyword Research Tools. These tools aren’t just powerful, but also offer ease of use along with the possibility of obtaining them at no cost! Together, let’s examine two of the top research tools: one comes from Wordtracker, while the other is from Google.

The keyword tool that Google offers is quite effective and should provide many quality results for your PPC campaign. To check that tool out, follow this link: https://adwords.google.com/select/KeywordToolExternal. After clicking that link, navigate to the tab entitled “Site-Related Keywords.” Provide the URL of any pages from your website and in a short time, Google’s spiders will return a full list of keywords found within your site. This tool is a great way to come up with a quick list of keywords, although at times irrelevant keywords may result from poorly written content. Either way, this tool is a wonderful way to begin the process of keyword research.

This important data gleaned by Google will assist you in concluding:

1) Includes relative keyword competition

2) The average monthly search for that keyword

3) A keyword’s comparative competition

4) The search trends for that keyword. It provides very powerful and valuable information for you ” And its free!

Now let’s take a look at Wordtracker, which can be found at http://www.wordtracker.com/. The aforementioned tool by Google does a great job of showing results from searches performed within Google, whereas Wordtracker provides statistics from all major search engines.

You might wish to utilize “Wide Search”, Wordtracker’s impressive feature which finds words that might not immediately come to mind when you’re thinking of keywords. Let’s say, for example, you want to bid on cell phones. By choosing “Wide Search”, you’ll not only receive words like cellular phone or cellphone, but also cell phone manufacturers such as Motorola, Palm, Samsung, and Nokia. In addition, it provides other recommendations such as headset, blue tooth, and accessories. Using this extremely powerful tool, you can glean ideas that might not yet have occurred to you.

Wordtracker certainly helps you take your keywords in any direction that is available. You won’t find the bid pricing details that you will from Google, but Wordtracker will show you every variation of the keyword that has been searched within the previous two months as well as the number of times each keyword has been searched using Metacrawler and Dogpile.

1) All the variations that people searched over the last 60 days

2) Tells you the amount of searches each keyword has had through Metacrawler and Dogpile.

You’ll likely agree that both of these keyword tools have individual strengths and purposes. Applying both of these tools in harmony will bring additional profitability and capability to your keyword research.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo services and los angeles seo company. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet


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Other Options For Putting Attorney Marketing Out There Through The Internet

November 5th, 2009

PPC, or Pay Per Click Advertising, from companies like Google AdSense or Adwords is one way to market your business. But these are only one of the variety of options out there for the business owner. A number of them cost less. Even so, it is important to understand how it works to make the best possible choices when it comes to your expenses.

Chances are good if you’re reading this article, you know what PPC Advertising is. But for those of you who don’t, Pay Per Click or PPC Advertising is where your ads are placed on the top and right side of Google (or other Search Engines like Yahoo or MSN). Although there are many more factors and cost is not the only variable, basically it is a bidding process where you are competing with other advertisers for the higher positions. The terrific benefit of this is that the only time you pay is when someone actually likes your ad and clicks on it!

If done correctly, you can target your ad to specific keyword terms and put your ads right in front of people who are actively searching for what you sell! However, if done poorly, it is a way to quickly drain your credit card … cost you valuable money, time and effort. This article isnt about PPC best practices, and we cover that in other articles, but more to show you the additional places to put your money on the internet.

You might consider advertising on another person’s business site as a different internet marketing strategy. Since the website is owned by someone else, you’d be purchasing banner space from them and it could be a bit more pricey. Just be sure to take time and do the needed research about their site before you make that decision. Remember to thoroughly research the target market for what you’re selling, and be sure the site you’re considering will be able to draw the specific customers you’re looking for. While this may seem like a ridiculous illustration, remember you don’t want to find your banner ads to promote your attorney services are on an ambulance service website. It’s also important to find out before you start spending money exactly what you’re paying for: will it be for views of your ads (called IMPRESSIONS), or to use email to contact you (conversions), or just clicks? Before you start racking up expenses, these are all important questions to be asking yourself as well as gathering information on.

Focus your time and money on diversifying your internet marketing. This will pay big dividends for you and help you take advantage of the power of the internet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet,seo,seo,marketing,advertising,internet


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Three Tips To Make The Most Of Your Attorney Marketing Internet Campaign

November 2nd, 2009

Make no mistake, the web is better than the old-school ads that law firms used to use like yellow books, billboards & even TV in some areas. The web is by far the best place for perceptive Lawyer Marketing experts to get the best cases over other attorneys in their local geography. Good news – if you haven’t started marketing your firm on the web yet, you haven’t lost too much ground, and can still make money. Here are strong suggestions to capitalize on internet search:

1. Don’t Wait Any Longer – SEO Now. Start to SEO your website. You are invisible to people looking specifically for you every day. There are truly thousands of searches every month by someone looking for a DUI Attorney (or what you practice) in San Diego (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the top for the most-searched phrases internet users are typing in to find a lawyer.

2. Don’t Try This At Home – Yes, there are many tagging changes you can do to help yourself, but there is only so much changing of your important tags like title/description/keyword, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you’re an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your homework. Don’t just hire someone who is good at getting florist sites on Google. Make sure they are good at optimizing law firm sites, as lawyer sites are very competitive and difficult to get on page one.

3. Invest in A Quality Website – Think like an Attorney Marketing Professional. Don’t get a low-quality website here. You are fighting with other firms who know the value of getting clients from the internet. Think of your site as a something to bring you clients. The true purpose of your lawyer marketing is to get them to email or call you. And don’t just focus on the people who are looking for you on Google and don’t know who you are yet, but make sure you keep the people who do know who you are!

Check up on them too. Go To Google and search Lawyer Marketing, or Lawyer SEO. If their own website shows up for those highly-competitive lawyer marketing terms, then they should have the ability to get your web site ranked high too. Depending on your city and practice area, (some like Criminal are more competitive than others) you could expect to pay one to three thousand dollars a month or more for a qualified SEO professional. But if thousands of people are looking for your specialty, do you think you would get at least one to two clients a month? What would you make from those cases you want?

A potential client is pointed in your direction, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Bing, make sure what they see is something you are proud of. The last thing you want is for a referral to be so disinterested with your site that once they find you, they go back to Google and find your competitors.

Take your law office to the next level. If you want to succeed at attorney marketing, use these tips and take advantage of the power of the web. Good luck, share your success too! I will be happy to help!

Anthony Flores of www.AttorneyMarketingNow.com is an expert in SEO Los Angeles and Adwords management


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Google Adsense; Affiliate Tips To Make It Work

October 31st, 2009

Affiliate Marketing can be a great way to build wealth and capitalize on the traffic you are pushing to your site from PPC and SEO efforts. Basically you are letting Google put ads on your site via AdSense, and every time someone clicks on one of those ads, you get a commission. It isnt much, can be pennies at a time, or sometimes dollars at a time (depending on the cost of click youre sending to Google). But bottom line – as long as it costs you less to acquire those clicks than the commission youre receiving, it will make you money.

With Google AdSense promotions, its all about paying less than what the clicks youre delivering is paying you. There are ways to find long-tail search terms, pay at a low cost-per-click, to get traffic to your site. Say you are promoting a high-dollar click on your website like DUI Attorney. That click on Google costs around $30+ per click, so the commission you will earn from AdSense will be much higher than a click that would cost $3 per click.

So lets say you find some inexpensive long-tail keyword search terms like DUI Attorney Pasadena, CA. And since youll bid for a lower position (say at .25 per click), you hope to get the lower-cost clicks to get people to your site.

From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) … attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky … can be very costly if it doesnt work out and will cost you $$ if 4 out of 5 people dont convert. Many people have tried buying clicks at a low cost, then essentially reselling on their own site, but have had little success. The point here is it will take you a lot of time, trial … error, and money to get the right recipe to profit from this.

OR, you can invest that time in a wiser fashion by focusing on SEO as a source for those long-tail search keywords. You can do the same amount of work, get words that are less competitive, and if your page is correctly optimized, you will be better off in the long run. No matter your CTR, you are going to end up having to invest less of your capital in the venture. Your time is going to be the biggest investment you will have to make. Once you have invested the necessary time, whether you end up making a lot of money in this venture or only a little, it is not going to cost you anything out of your own wallet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet,seo,seo,marketing


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Three Tips To Make The Most Of Your Attorney Marketing Internet Campaign

October 28th, 2009

You’re fooling yourself if you don’t see the web is replacing old-guard marketing that law firms used to use like yellow books, newspapers & even TV in some regions. The web is by far the best place for clever Lawyer Marketing experts to get the internet clients over other attorneys in their local geography. Don’t worry, if you haven’t started marketing your firm on the internet yet, you haven’t totally missed out. Here are strong suggestions to get you going:

1. Don’t Wait Any Longer – SEO Now. Start to SEO your website. You are invisible to people looking specifically for you every day. There are truly thousands of searches every month by someone looking for a DUI Attorney (or what you practice) in San Diego (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the top for the most-searched phrases internet users are typing in to find a lawyer.

2. Spend The Money For A Pro In Legal SEO – Yes, there are many things that you can do on your own to help your cause, but there is only so much improving of your meta tags, improving your headings, bolding your text and other simple optimization techniques you can do yourself. Why do people hire you? Because you know what you are doing. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your research. Don’t just hire a local company who says they ‘know’ optimization. Make sure they are good at optimizing legal websites, as lawyer sites are very competitive and difficult to get on page one.

3. Is Your Web Site Impressive? – Think like an Attorney Marketing Professional. Don’t go on the cheap for this one. You are competing with others who know the value of first impressions. Think of your site as a something to bring you clients. The real goal of your lawyer marketing is to get them to call you. A good site will capture the searchers who are looking for you on Google and don’t know who you are yet, but make sure you keep the referrals that others lawyers pass on to you!

Do your own research. Go to Google and type in Lawyer Marketing, or Lawyer SEO. If their own site shows up for those highly-searched attorney marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your geography and practice area, (some like Divorce are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for your specialty, do you think you would get at least one to two cases a month?

A potential client is pointed in your direction, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Bing, make sure what they see is something you are proud of. The last thing you want is for a referral to be so disinterested with your site that once they find you, they go back to Google and find your competitors.

Expand your case load thanks to the internet. If you want to excel at attorney marketing, use these tips and start taking advantage of the power of the internet. Good luck, share your ideas with us! I will be happy to help!

Anthony Flores of www.attorneymarketingnow.com is an expert in Attorney Marketing Network and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.


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