We have all heard the proverb “don’t judge a book by its cover”. Unfortunately, we are victims of our human nature and every day we filter out the “noise” by quickly judging things to determine if they are worth our time. We must learn the art of creating captivating blog post titles so that when people are checking out the proverbial “book covers” on the web, they stop to see what we have to say.
Your best content will remain undiscovered if you don’t make the effort to write effective titles.
Here are five ideas to improve the effectiveness of your legal blog titles:
1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren’t legal professionals.
2. Check Out Magazine Covers for Ideas – Magazine copywriters are some of the best around. A magazine is located on a rack with hundreds of other choices surrounding it. They have just a few seconds to grab your attention with an attractive cover and create the desire to read more with headlines about the articles. Pay attention to the words they use and how they structure the headline. You can learn a lot from professionals that have been doing this for a long time.
3. Create titles that include lists – Consumers on the internet like lists. They are short and easy to digest. Blog posts and articles I’ve created using lists in the title have consistently been some of the most popular and frequently read.
4. Solve a problem – The readers of your posts often have a problem or curiosity they are trying to solve. By offering a solution to a problem that a reader identifies with, you will entice them to read your article.
5. Explain to the reader the right way to do something – Offering practical advice about a common situation or event can be a great way to formulate a good title. People are looking for solutions to problems they have. If you promise to offer a solution in your title and follow up on that promise in your article, you will be well on your way to increasing your readership and writing effective titles.
Remember to keep your titles short when possible. A good rule of thumb is 9 words or less. Also, be sure to capitalize the first letter of each important word in your headline.
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