Many times a client only looks at the bottom line when it comes to the performance they are getting for their investment into Search Engine Optimization.
They just look at the keyword phrases they’re paying for, but they don’t see that there are other effects at play.
As a site becomes more optimized, it is being turned into a well devised navigational pattern. This pattern is precisely what the search engine spiders look for. Keep in mind that if your site is easy to index, you’ll get a better ranking in the search engine results.
While W3C validation is something all sites should strive for, it is not required for better rankings. Does it help? Probably. Yahoo engineers have stated that whether a site is W3C compliant or not makes no difference to how it ranks. If it has relevant content, it will get ranked.
Another element when optimizing a site is that through proper naming of page titles, file names and placement of content make the site all the more relevant to the spider. Although Google places less value on Meta Tags, they are still used as part of the algorithm, and should not be overlooked.
Once the site has been coded the right way, it is time to use Search Engine marketing. This is used to raise traffic, and there are many different methods. There could be articles, press releases, blogs, feeds, and many other things. It’s amazing what can be used to direct traffic to a website.
There are now other benefits stemming from Search Engine Marketing which will start to show up. For instance if you’ve been doing press releases where you spoke about a new color of widget for some time, and you list the colors that you have for sale, you have created what is known as an In-Bound Link which will go to your site for Red Widget, however having mentioned the other colors, they will gain their own IBL’s.
An even greater demonstration of a collateral benefit is ranking for keywords and phrases that you aren’t targeting. Keeping to our widget example, if your site copy talks about the different uses of widgets, the available colors that they come in and the best way to preserve your widget, you’ve just created a multitude of various phrases that your site can get ranked on.
So you’ve now seen a bit of what your website can do when it is properly optimized. Done properly, each page will have a rank, and that rank will drive more traffic to your website.
Though it might seem rather insignificant, your contact page also needs to be well optimized. If you have a physical business, the search engines will be able to geo target your site so long as your street address is listed. This isn’t something that is being widely done as of yet, but it will be a major factor in the future.
When you check Google to see where your site ranks, remember all of the hidden keywords that you may have included. It’s amazing how often these will bring you right to the top of the search engine rankings. Right were you belong!
Founder and actual CEO, Ricardo d’Argence has been in the field for almost twenty years. Alojate.com is now one of the biggest web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, SEO, factura electronica, web hosting & registro de dominios.
