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Take Your Company Public and Get The Right Publicity

November 4th, 2009

Are you sick of publicity and marketing agencies that just can’t get it right? Do you want to fine tune your publicity marketing plan. Publicity without tapping into the emotions of the individual is just a blur of words and sounds in a language that no one can understand. Publicity that plays the strings of human emotion suddenly becomes the sirens song that brings the masses to your doorstep. Publicity with an aim of tugging at the heart, getting to the root of human desire and the call to action as the solution to all their emotional, spiritual and greedy needs transforms a simple branding message into a ‘come to Jesus’ message at the end of a televangelists tent meeting where the mind and heart have been softened and the masses come clamoring to the front to be saved.

Reaching into the emotions of the public must be done in a stealthy manner. The publicist or marketing professional must place the media in such a way where the future client is constantly bouncing into the brand message each day.

The most powerful way to do this is by understanding the subconscious mind of the client so that their online web search habits can be predicted and patterned so that in every direction they are being politely bombarded with your brand message as the be all and end all solution for whatever ails them.

This can be achieved by tapping into the various genres of online media such as video, blog, social book marking and press release and article directories just to name a few. Material existence is a blurred vision on a gray wall, the infusion of mind and emotion is what brings color and definition to our reality.

It’s the same thing with business publicity marketing; words are meaningless without the element of emotion which add color, feeling and definition to the message being passed along to the public.

Publicity Marketing, at it’s finest! Call Princeton Corporate Solutions at 267-233-0183 for Business Publicity Power.


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Why You Should Take Your Company Public

November 4th, 2009

Raising funds has become quite a chore in this depressing economic state so entrepreneurs are thinking outside the box when it comes to obtaining funds for their start-up corporations or businesses in expansion. Institutional lenders are a thing of the past, liberal hedge fund lenders are a mere cast skin of what they once were and with the massive infiltration of scams like shelf corporations and public shells leave the minds of individuals trying to raise funds in perpetual skeptic mode. Though the banks have brought small and medium size business lending to a screeching halt, there are still various turnkey methods that one can facilitate in order to raise the optimal amount of funds needed to pursue their venture.

Have you ever considered taking your company public? Don’t be scared off by the nightmare stories of needing millions in financial backing or the critical and ultra costly SOX 404 audits that can make or break your efforts. There are several ways to raise public capital in a cost effective and rapid turnaround process. If you are considering a public offering in the United States, your options are OTCBB, Pink Sheets, Reverse Merger (not recommended), IPO and Private Placement Memorandum. Obviously the IPO is the most sought after method of raising public funds but it is the most expensive and longest route to funding. OTCBB and Pink Sheets are a great way to raise capital without the expense of an IPO but be prepared to battle investor skepticism and ‘pump ‘em and dump ‘em’ securities scrappers who can have you on cloud nine and swimming in a surplus of cash one day and broke as a joke the next.

The next method that one will run into on their trek to raise capital is the mysterious reverse merger into a public shell. You’ll hear many entrepreneurs talk about this method but few actually understand the intricacies of this process and sadly don’t realize it’s high failure rate until they are sitting alone at their office at 2 am holding their head in their hands when faced with the reality that 99.9% of reverse mergers into shell companies don’t work and they just threw away $200k.

The safest, cheapest and quickest way to raise capital from the public is by way of Regulation D exemption rules 504, 505 and 506. This process is also referred to as a Private Placement Memorandum, Private Placement Memo, Offering Memorandum or PPM. After simply having a professional business plan authored and geared toward raising capital with a PPM, the next step is to see a professional about the Regulation D facilitation. You can pay $20k to an attorney or you can spend around $5k to use a consultant, most companies choose the later. After you’ve had the PPM docs customized, you’re ready to go! Most Private Placement Memorandums only take 2 weeks to put together and file (form d) with the SEC office and then you’re off to the races!

PPM’s are becoming more and more popular as informed entrepreneurs are seeking capital but want to hold on to a majority share of their company. If you are trying to raise capital for your small or medium size business or wish to increase your company value exponentially in an expedient manner, start looking into having a Private Placement Memorandum authored for your company. It is absolutely the fastest and easiest way to raise capital for your business without all the expense and red tape of other public fund raising processes.

Want to find out more about Taking Your Company Public, then visit Princeton Corporate Solutions’ site or call 267-233-0183. Go Public fast and easy!


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Business Owners: Take Your Company Public In 10 Days or Less

November 2nd, 2009

If you are involved in real estate investment there is no doubt that most investors are currently lacking one thing, cash. Banks have a surplus of foreclosed real estate , hedge funds are shriveling up and dying in record numbers, rehab lenders are now making it more difficult to borrow than ever so if you make a living off of investing in real estate or rehabbing and flipping houses where can you get the cash to continue doing what you love?

The answer comes in three little words “Private Placement Memorandum”. The Private Placement Memorandum (also referred to as PPM or Offering Memorandum) originated out of Regulation D which was rooted in the Securities Act of 1933. The government wanted to create a way for companies to raise capital quickly and easily but still stay within SEC guidelines, so they made three exemptions to the rigorous Reg. D statutes.

These exemptions are Rule 504, rule 505 and rule 506. This is where it gets good! Real estate investors in the know have been capitalizing off of the streamlined capabilities of Regulation D Rule 506 for years. Under this exemption, via Private Placement Memorandum, a real estate investor can sell equity shares in his start-up or established company and use that capital to invest in real estate.

Unlike rule 504 and rule 505, rule 506 has no limit to the amount of equity or debt capital an entrepreneur can raise. Say adios to banks and endless red tape.

If you are a real estate investor and you’re not taking advantage of this unbelievably powerful tool, wake up and get on the bandwagon. Raising capital doesn’t get any easier than this. Find a consultant and tell him you want to invest in real estate with your Private Placement Memorandum and put your investment career on turbo cruise control.

Want to find out more about Private Placement Memorandums, then Call 267-233-0183 or visit Princeton Corporate Solutions’s site on how to choose the best Offering Memorandum for your needs.


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Taking Your Company Public: A Good Publicist Will Meet This Criteria

October 31st, 2009

With all the search engine optimizers, online marketing and free article submission sites online, there is no shortage of self proclaimed Publicity Marketing gurus out there. Sadly most of these companies are fly by nights seeking quick profits without the true experience and ability to actually perform the task they were hired for.

It is important to realize that most of these publicity marketing firms are simply affiliates and resellers for multiple vendors as well as back link and submission sites. The problem is, with a service that is 100% outsourced the company you’re hiring doesn’t have a real understanding of how to put a solid, long-term plan together that will reap fast and ongoing results that will raise name awareness, increase website traffic and brand you as an industry expert.

First, Before you hire a publicity marketing firm, prequalify them by asking the following questions: First, What genres of online publicity marketing do they cover? Here is the information you need.

For a solid campaign that has both short and long-term affects they must cover online video submission to multiple video hosting sites using targeted long tail key phrases, press releases to a minimum of 20 sites that specifically brand you as an industry expert to gain legitimacy, keyword targeted links on social and news book marketing sites that provide good content to the online community an create a legion of back links to your site and photo marketing which is an ultra powerful yet highly ignored form of marketing by the inexperienced online publicity marketing fraternity.

These are the bare minimum characteristics of a solid branding and publicity marketing campaign that will yield both direct response results as well as long term publicity and branding results that will launch your company light years ahead of any other website or brick and mortar company in your industry niche.

Looking to find the best deal on Business Publicity, then visit www.princetoncorporatesolutions.com to find the best advice on Publicity Marketing and more


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