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What is the ‘Do Not Track Law’?

May 8th, 2011

What is the ‘Do Not Track Law’?

In February of this year, US Congresswoman Rep. Jackie Speier introduced a package of Bills to Congress that includes an online “do not track” policy for companies that collect personal information. The proposed law has caused considerable stir amongst the online advertising world as it braces itself for the possible effects it might take on targeted advertising. The suggested Do Not Track legislation works on the premise of making internet usage more private. The principle initiative of the legislation is that web users can opt-out of being tracked which would in turn lead to a small portion of code called a “header” being inserted into a Web server that tells a Web site that the user does not wish to be tracked.

Possible Obstacles for the ‘Do Not Track Law’:

The main concern is that with the legislation in place, so few users will actively opt-in to being tracked that advertising networks will cease to invest in the infrastructure necessary to create target-based advertisements. On top of this, one of the principle features of modern Mobile Marketing is targeted advertising. Marketers often research the online behaviour of customers in order to tailor their campaigns to engage with key, target demographics. With the Do Not Track Law, this entire initiative could be compromised.

Who is already adhering to the ‘Do Not Track Law’?

Many of the top web browsers worldwide are already following the Law and have hopped on to the “Do not track” bandwagon. Apple’s next version of Safari includes a “Do Not Track” setting. Likewise, Firefox and Internet Explorer have followed suit and included similar features, but Google Chrome will not be supporting the feature. Google spokespeople state that the definition of “tracking” is still unclear and, as such, there is not a fully fool proof and sufficient solution at this time. In spite of this however, Google Chrome will include a “Keep My Opt-Outs” option in its next version that will prevents users from deleting “opt-out” cookies from ad networks when they delete their cookies wholesale.

What does the ‘Do Not Track Law’ mean for mobile?

There is no question that the proposed bill could be a severe hindrance to mobile marketing. It is still uncertain as to whether or not the marketing and Internet industries will combine to form an anti-tracking mechanism available. There may be some reprieve for marketers if they employ similar behavioural analysis as Facebook. The legislation will not affect the profiling practises of Facebook because the company collects information from the user when they log in to their accounts, focussing on what the user tells the company about themselves as opposed to Google’s DoubleClick ad system, which watches what people do around the Internet.

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5 Legal Internet SEO Techniques Attorneys Should Staw Away From

September 2nd, 2010

Due to very little time and tough competition, playing around with unproductive web-based marketing strategies is a waste of time. With the help of experience in addition to testing, I propose to you five internet marketing approaches for attorneys that you should keep away from..

1. Flash websites – Search engines like Google, Bing, and Yahoo can’t crawl Flash well. This usually means that your beautiful, website created with Flash won’t appear in search results when individuals are searching for your law firm. That’s simply too significant a market to block yourself from. Adding a few flash areas on particular sections of your site could be alright (I would recommend getting a experienced Seo to check over the Flash sections to be sure), but do not craft the entire site in flash.

2. Comment Spamming on Blogs – Comment spamming involves building links back to your firm’s site by leaving pointless comments on various other sites, legal blogs, and content. From a technical perspective, comment spamming is a waste. Most comments will certainly be moderated by the blog author and never posted. Those junk comments that do get displayed will most likely be “nofollowed” which means the search engines won’t offer you credit for the backlinks. If you publish a useless, generic comment, it isn’t very likely people will make an effort to head back to your website rendering your work a total waste of time.

3. Not Keeping An Eye On Your Law Firm’s Brand – With the introduction of LinkedIn, Facebook, and real-time info sharing, the inability to monitor your firm’s brand online is a large mistake. I don’t have to say to you that your reputation is probably one of, if not the most, crucial assets you have as an attorney at law. It is critical that you setup notifications to ensure you know when your name is brought up and can respond appropriately. Using a free program such as Google Alerts lets you to create automatic emails that will be delivered when content is circulated on the web about you or your law firm.

4. Failure To Understand The State Bar Marketing & Advertising Policies – I really shouldn’t have to let you know that attorneys are held to a distinct standard regarding ethical advertising. Since each state bar establishes it’s own ethics regulations, it is essential that you take the time to study what is allowable and what isn’t. Do not pass on this important task to a marketing firm, it is not their bar license at stake if something goes awry.

5. Not Using An Analytics Program – If you are not gauging the overall performance of your legal website with a free of charge, powerful analytics program such as Google Analytics, than you just aren’t going to be able to play with the big boys. As a way to develop, mature, and make needed changes to your strategy you will need to know what has happened, exactly what has worked, and what has not. You simply cannot acheive this without using an analytics software. There is no defense not to utilize one since one of the best ones out there, Google Analytics, is absolutely free. Get this launched right now and take twenty minutes to understand how to make use of it.

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Top Rankings Are Possible With Well Optimized Web Pages

November 23rd, 2009

Starting any search engine optimization campaign with anything other than keyword research is a waste of time. To be truly successful with SEO you must begin with a well researched keyword strategy. Once you’ve identified the most important keywords for your campaign, the next step is to optimize web pages for top rankings. I have found a number of techniques that work especially well for on page optimization.

There are a number of areas to focus on when thinking about on page optimization. The most important factors include meta tags, load speed, and URLs. Although some of these may seem obvious to those of you who have spent just a little time learning about SEO, individuals often address these important areas incorrectly.

Meta tags are important because they provide some basic information to search engine spiders. Meta tags need to be formatted correctly to enhance search engine rankings. My research as shows that meta tags by themselves cannot radically improve rankings. It is my belief that meta tags may be used to verify other aspects of your website and are important for getting users to click through from search engine results.

Meta tags should have a title tag which has your most important keywords and contains no more than 60 characters. This is the number of characters that can be shown on Google search results. Your description tag which is also displayed in search results after a user does a search engine query, should be no more than 150 characters. This tag is most effective when mentioning your keywords two times.

Another meta tag is your keyword tag. The keywords tag should include your most important keywords. I choose to keep my list concise, usually around 12 keywords. This shows Google and other search engines that your web page is both focused and relevant. Sites that engage in keyword stuffing are only hurting themselves. As mentioned earlier, start with keyword research to determine which keywords get the most search engine traffic and use them.

Once you have your meta tags within your web page code it is important to focus on the next on page optimization factor. The load time of your web pages matter a great deal to Google and other search engines. Not only does your web page need to be formatted correctly but it needs to load quickly. Fast loading web sites mean a better user experience. Search engines like Google reward you for providing the right information quickly to web site browsers. Try to keep load times to a minimum and continually work to improve the speed at which your site loads.

The final factor related to on page optimization we are discussing today is the web site URL. The best format is to have your keyword in root of the domain. For example, it may look something like www.keyword.com. Truthfully the days of picking up a domain like this are pretty much over but you can find some options on expired domain listings. You can also add your keyword next to the root URL by creating a separate page or folder on your main directory. The other strategy you can consider is a subdomain strategy where you would place your keyword before your domain. Most hosts offer this option.

When thinking about search engine optimization and embarking on your first optimization campaign, start with on page optimization. Focus your efforts on developing a web site that is easily searched and ranked with the help of the on page optimization factors we discussed. The topics we discussed including Meta tags, website load times and URL are among the most important on page optimization factors you can apply to improve your rankings.

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A Look At Google Terminator

November 22nd, 2009

Hey there and welcome. In this post I just wanted to talk about a new product that’s caught my eye called google terminator.

Google terminator is being released next week by someone called Chris Fox.

So the reason that Google Terminator has caught my eye is that it’s all about promoting affiliate products with free traffic.

SEO and free traffic is the main way I make money online and although I haven’t looked through the whole Google terminator course I have seen a part of it.

I can tell you now that the stuff Chris talks about does work.

You’ll probably see when the sales page is released that he made around 4k from the commission blueprint 2 product launch which is pretty impressive.

From the little I’ve seen on Google terminator so far it seems to be about ranking for product launches but the bad thing about that is that there’s so many people doing it these days that it’s become overly competitive and harder for newbies to make any money.

But the truth is that Chris was number 1 for one of the biggest launches this year, the commission blueprint 2 launch so he obviously has something good to teach.

One thing that lets it down a little for me is that it sounds too hypey. Google terminator sounds like just another product launch leeching off the Google brand.

In all honesty I hope people can look around the hype and the whole ‘Google’ thing in the name because the content from what I’ve seen really is pretty good. And although it teaches you about ranking for product launches the real power is ranking for keywords that get searched all year round.

So from the little I’ve seen of Google Terminator I think there’s alot of good info to learn.

Google Terminator is being released next week so if you can put up with the hype then this is one you’ll want to watch out for.

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Does Your Business Need Traffic? Try Unique Article Marketing Online

November 18th, 2009

Online article marketing is a type of advertising. Authors write short articles about their niche. Each article contains a resource box with a link back to their business. These articles are then distributed on the web.

Online article marketing is one of the most cost effective ways of generating traffic. Many of the top marketing gurus on the web are use article marketing to promote their business.

Well written unique content articles have the potential of increasing the author’s credibility as well as attracting new clients. It doesn’t matter if you are selling a product, promoting affiliate programs, or displaying Adsense or other advertising.

Visitors will come back again and again to your website if you continually add unique content articles to hold their attention. High quality, keyword-rich content that they can find using the major search engines.

Authors write informative articles for their target audience. Articles that will be read by group of readers that are already interested. A good article that gets read completely will take the reader to the resource box at the end of the article. The reader will want to visit the authors website for more information.

Your link in the resource box of your articles will reward you with better search engine rankings. For you this means more traffic, more customers, more money.

Unique Article Wizard is an article submission service I have been using for some time to promote my sites. The Wizard takes every article I write and turns it into hundreds of unique articles and submits my articles all over the web for me. Articles are submitted to directories within 24 hours and appear on the web within 3 to 10 days.

Several of my sites are on the first page of Google. Article marketing with Unique Article Wizard has been wonderful for my business. It brings in immediate, consistent and regular traffic to my websites and blogs. It is the best way on the internet to get found, get read, and get traffic.

Article marketing with Unique Article Wizard is one of the most effective and affordable internet marketing tools available. An amazing way to increase your credibility and bring traffic to your business. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.


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Do You Know How the Google Search Engine Really Works?

November 18th, 2009

While we don’t often think about – or even care – how the Google search engine works, it is essential for web publisher who is using search engine optimization, or natural search marketing for their online business to understand the basic principles that drive Google.

In simple terms, there are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Understanding how each of these three parts works is very important to online businesses, believe it or not. Let’s take a look at each of the Google elements to see how they work.

Googlebot is the search engine spider that comes to your website and spiders your pages. It isn’t an actual spider, of course.

It actually works more like a web browser by calling a server, requesting pages, and downloading them – just as you do when you open your web browser, type in an web address, and the page loads.

Googlebot, however, is run by numerous computers and performs this task much faster than one user could on their home or work computer. Googlebot also doesn’t know that a website exists until a URL is put into their Add URL form, or until they find a link to that website on another web page.

When Googlebot comes to a page, they take all the links from that page, and put them in a queue for crawling, and repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google’s Index Data base. The Index then sorts all of the pages in its data base, alphabetically, by looking at all of the keywords on the pages. The Indexer does not pay any attention to what Google calls stop words, such as is, on, or, why, how, etc. It just pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given to the Query Processor, which in turn asks the Indexer for a list of stored websites contain that keyphrase.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents that to the user that requested the keyphrase.

As you can see, each element is important to the others. It all starts with the Googlebot finding your webpage link on another page, or by you going to Google and using the Add form to list your website.

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Discover Niche Keywords Using Google Wonder Wheel

November 7th, 2009

Everyday, webmasters and online marketers are longing for a great tool that could help them in developing keywords for their niche. The latest tool from Google, wonder wheel helps you to derive an exhaustive list of keyword phrases related to your niche. Keyword research tools commonly found in the market work based on the main keyword you have provided. These results may not sometimes match the search query used by your target audience.

Google wonder wheel is a unique tool that can be well used for researching niche keywords. This tool was developed mainly for internet users, but webmasters can also get keywords using this tool. While internet users benefit from fine search results, webmasters can know how much Google values certain niche keywords.

You will hit a saturation point in your keywords list at one point of time after using your regular keyword research tool. Even though you have used the best tool, you may not possibly uncover certain search queries used by your intelligent niche audience. To get the best out of search engine traffic, you should come up with a never ending list of keywords for your websites and PPC campaigns.

Wonder wheel enables you to dig through any level of keywords that relate to your main niche keyword in one way or the other. During this digging process, you may come across certain search terms that may not be applicable for your niche purpose. In that case, you dont have to worry as wonder wheel helps you discover many more useful keywords.

There is a lot of competition on the internet among several thousands of websites in every niche. Your niche keywords must adapt to the changes in user behavior. The same keyword that brought tons of traffic to your website last month may not be relevant now. Hence, if you are able to add and delete keywords to your keyword list from time to time, then you can be sure that you are on the right path. Google wonder wheel makes this easy for you without having to brainstorm for more niche keywords.

The wonder wheel from Google is straight forward to use. There are no fancy graphics and the wheel is shown in flash. You simply have to put in your niche keyword, hit the search button, view the wonder wheel, and start exploring the hands of the wheel to identify niche keywords.

You can rely on the keyword suggestions from wonder wheel as the suggestions are given by the biggest search engine Google. However, you should not start using keywords for your websites and campaigns without knowing the amount of traffic for that keyword.

Google wonder wheel can definitely help webmasters and online marketers to perform keyword research even though it is not a primary keyword research tool. You can use various other tools to find out new niche keywords that still attract a large audience. However, with wonder wheel, you are sure to discover some less known keywords with high traffic.

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More Effort More Traffic

November 3rd, 2009

We could all use some extra traffic, but perhaps you’ve fallen behind as of late. One of the main reasons people don’t get the traffic they desire is simply due to a lack of effort. We have to do everything we can as marketers to get all the traffic that is possible. The more traffic you receive to a website the more possible it is that you will make that money, which is why you designed the website in the first place. I am writing today to share ways to promote your site so that you can draw that little extra bit of traffic.

The manner by which you promote your website is directly proportional to the traffic you draw in. Article marketing is a great example of this. However, if you fail to post new articles regularly you might fail to see an increase in the volume of visitors to your website.

By keeping the content on your website fresh and new, you can consistently draw repeated traffic to your site. Old, stagnant sites with outdated links deter visitors and web traffic will decline.

Social media sites offer an arena where potential clients can find you and your website. However, regular use of these social media services must be maintained in order for you to interact with your client base.

In conclusion, site promotion is a two-pronged effort. One cannot expect to get reap results without putting forth the effort in the beginning. However you go about promoting your website, the important thing to remember is regularity. Regular visitors bring with them the potential for your business’s future. Your business depends on the amount of traffic that you can draw to your website. It does not matter how busy your website is you have to draw traffic to it so that the people will actually buy.

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How Web 3.0 Is Changing The Internet

October 31st, 2009

Unless you’ve been living under a rock, you know that the Web is largely centered around the concept of social media. People are connecting all over and using the Web to do so. This has been an obvious area of growth for the Internet and an area of opportunity. Many people are wondering what’s next.

The question we need to be asking ourselves now is essentially what’s next for the web. Will we be focusing on second life and avatars or is there some other direction we will be going in? The answer is already here in the form of Web 3.0. The evolution of the web is based upon sites that utilize consumer behavior to improve the user experience.

The concept of Web 3.0 really focuses on collecting information about you from a variety of sources and using that data to improve your online experience. This evolution hopes to eliminate the vastness of the Internet and provide you with the information, products, and resources that are most meaningful to who you are and what you want.

Web 3.0 is based on behavioral data. The behavior its tracking goes beyond basic purchase information and aggregates behavioral data from across web sites. Information and activities like on site activity, purchase history and order frequency will be combined from various sources to recommend products and make a real difference in your online purchase experience.

In addition to collecting real time information, Web 3.0 is flexible enough to allow online merchants to integrate user history – past purchases, preferences, and actions around promotions and other once in time events. This allows each online retailer or provider to create unique user profiles based on purchase history, learned preferences and individual behavior to drive personalized recommendations.

The data collected through the Web 3.0 methodology analyzes ever individual customer to your web site in a secure manner, protecting data through advances in web tracking and security. This information is essential for improving your experience and helping online product and service providers customize your shopping experience. If you’re concerned about privacy now, the issues will only grow in the years to come as web sites integrate more of this technology into their offering.

For me the issues isn’t about tracking the behavior, it’s more about how it’s used. For example, if I only buy jeans once every other year, and an online retailer knows my buying behaviors, I’ll be grateful to get less email on a daily basis. This level of intelligence can make the buying experience much more beneficial for the end user and ultimately more economical for the retailer. I know they’ll never pass the savings on to me but you never know.

The concept of Web 3.0 is real and is coming to a store near you. My feeling is that It’s inevitable so don’t try to resist. Rather embrace the technology and learn how to best utilize it. Doing so may actually improve the buying experience.

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Uncovering The Mysteries Of The Goolgle Crawl – Part Two

October 30th, 2009

Some people get upset at Google with at times valid reasons but you’ll do well to remember that Google is not under any obligation to index your website. It’s a business there to make money and you’ll need to learn how to live with it.

Knowledge is power and by understanding how and why Google crawls the web it can help empower you to make better decisions for your website.

In the first part of this article we looked at the power of backlinks and how much easier it was to quickly get your site indexed by Google through that simple process. The next question now remains of how to keep Google coming back to your site once its found you!

Google loves content. The best way to keep Google interested in your site is to regularly, and by that I mean daily, update your site with good quality, fresh and original content.

The search engine will recognize that your site is ‘active’ and will want to keep itself informed of your updates. For this reason you’ll get crawled more frequently than other sites which are remaining static and unchanging.

While it’s true that the algorithms and various other parameters are complex there’s really no need to understand it that deeply. Don’t drive yourself crazy trying to conquer the secrets of Google!

What you really need is just a solid grasp of the basic principals and that’s more than enough to allow you to operate successfully in accordance with Google and promote your business in search rankings.

Google is only at the top because it has a reputation for providing the best search content results whenever you search so it’s in its best interests to keep constantly up to date. The task of indexing the entire scope of the web is a massive undertaking.

Things move very fast in search engine technology and it’s a world which is constantly evolving itself in order to improve. The best advice is to simple educate yourself about the basics of what Google likes and provide a great site to all visitors who come to it. Google is clever enough to figure out the rest and reward you for it.

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