If you’re looking to massively expand your law firm, the best bang for your buck is to learn and implement internet legal marketing techniques.
As managing partner of a small firm I’ve rolled up my sleeves and dove into learning online marketing with excellent results. In fact, I can’t believe how effective quality internet marketing is in getting the precise clients we want.
What makes me an expert? Not much except that I’ve spent the last 2 to 3 years implementing, what is now a very effective online marketing campaign for my firm. I’ve had some false starts, but I learned from those and now I can say that I know how to get results marketing online.
The main point of this article is to tell you that internet legal marketing works extremely well AND there is still massive opportunity for you. The fact is many lawyers and firms don’t bother with investing in an online marketing campaign.
What’s also so great about online marketing, especially at this stage, is you don’t have to do it exceptionally well to get decent results. Don’t think perfection, just go out and do it. I strongly recommend learning it yourself so if you do hire some or a firm, you know what to look for.
I’ve discovered that the fraction of the amount I used to invest offline gets me a ton of internet legal marketing services. Now I manage our online campaign and outsource a good portion of it. The key is I now know who to hire and who to avoid.
Attracting clients is the name of the game
The beauty about online marketing, especially search engine optimization (SEO) is when done well, you attract clients to you rather than you having to go to clients. Old school marketing efforts were you going to clients with your message via TV, radio, print, etc. With SEO your clients come to you.
Take Yellow Pages for example. Yellow Pages is expensive because you are paying to market to everyone. The problem is everyone is not your prospective client. Only a small fraction of a population will require the services you offer. The internet, on the other hand, enables you to let your services be discovered by only those people who are looking for your services. This is done primarily through search engine optimization.
Great search engine optimization entails optimizing your website and blog as well as generating and publishing content outside of your website. If you think simply putting up a website and/or blog is sufficient, then you’re missing out on many clients. Great SEO requires both on and off-site efforts. That said, when both on and off-site efforts are done will, the results are exceptional.
Take the time to learn SEO; it’s the new real estate in business. Once you know how to get great search engine rankings, you can pretty much start and build any type of business, law firms included.
In a nutshell, internet legal marketing is the surgical marketing method and is extremely effective for lawyers. There is still a huge opportunity for lawyers online at this time because many lawyers don’t bother to do any internet legal marketing.
If you want learn more about surgical SEO for lawyers, get our free search engine optimization guide when you visit the Paperless Lawyer blog – an online practice management and lawyer marketing website and blog for your firm marketing and management needs.
