Posts Tagged ‘internet marketing’

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3 Reasons Personal Injury Attorneys Should Know How To Build Websites

August 8th, 2010

Ever day-dream about how you could potentially learn how to do online marketing ? That very same thought has occurred to plenty of people.Lots of people have also had the exact same idea A few of them actually acted on that thought. Most just consider it for a while, then dismiss the thought. Sometimes it is because they have got too much inertia to get started. In other cases it is because it is a big unknown. Still other times it’s as they do not know the various requirements.

Let’s just hold on tight here now. We took on a big dose of negatives to start with in that lead paragraph. Let’s consider three reasons why should you learn how to do online marketing.

Firstly, for the positive side, allow me to point out that it isn’t that hard to learn some key Online marketing techniques. O.K., I hear your objection, that it takes time and you can hire someone. It is a valid objection, I agree. However, allow me to provide for your attention the fact that if you know the fundamentals, you can see if the people you hire know what they’re doing.

Secondly, you really should consider that much of Online marketing is writing content. You can write the best content. And, also, you can learn more in your practice area by writing articles Plus, better yet, try some progressive methods to get more clients.

Third, you get in complete control of your Online marketing campaign. This means that you’ll have no limits to how much of an Online marketing campaign you can create. And in addition to that, you will get really fast at the more you do it – especially building websites!

If you think about the reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for thinking of how you can learning how to do Online marketing.

Ponder over it. Maybe you actually should learn how to do online marketing as a personal injury attorney.

Learn how to build your own successful personal injury attorney websites at this personal injury marketing website at www.personalinjurymarketinghq.com.


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Helpful Reminders You Have To Keep In Mind When Setting Up A Website

July 30th, 2010

It is not just enough to see your selected keyword being listed higher and registering traffic, but the appearance and behavior of your site also matters if it is to be coded as a successful website. These are a very important part of achieving a successful site.

Lots of research has gone into trying to find out the best method of turning visitors into permanent customers. It is only a website that can attract frequent customers that stands the chance of facilitating online trade.

These are a few factors to help you make a successful website:

You should endeavor to get a qualified person to produce the website; since persuading a relative who understands a bit of HTML to help can give you results that are bound to lack the important touches that are needed for a professional look.

The qualified web designers have the knack of making the site look attractive and able to pull people because this is needed for it to pull customers. They have the knowledge of what items to be displayed where for it to look beautiful. What is needed when trying to start a web business is to entrust the work to only those who are experienced in this line.

Also be sure to get the best host. Imagine spending all your time and money trying to build a successful website and then as soon as the work starts and there is light down the tunnel, you suddenly discovered that the host cannot be relied on.

The only host you should rely on is the one that commands 99.9% downtime. Do not be tempted to pick just any company. Go for the best and here you will find that the best names in the market are like Hostgator, MediaTemple, Dreamhost, and so on.

A contact form and privacy plan will help a great deal if you have one. In fact the contact form is a compulsory thing to have. In most cases, it will help your clients to reach you, so it is good to include your email address or drawing up a simple form.

It is the same case to a privacy plan. Do out a good privacy policy which will enable people to know of any useful information available. This will make them feel comfortable with you and forestall any future problems.

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Practice Specific Microsite Strategies

July 20th, 2010

Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.

It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.

Once you have your firm’s main site ranked, you should consider implementing a practice-area specific microsite.

This strategy involves creating additional sites specific to the different areas of law in which you practice.

If done correctly, this technique is an excellent way to enhance your law firm’s online footprint in the search engines.

The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.

These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).

Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.

This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.

Learn how to build your professional reputation online with our free attorney internet website marketing tools. Find out advanced attorney internet website marketing techniques and strategies.


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What Are People Saying About Your Law Firm: 4 Ideas To Track Your Online Reputation

July 1st, 2010

With the speed of information travel on the internet, it’s more important now than ever before that you monitor what people are saying about you. In addition, you need to add to the online conversation so that you have a presence and forum for building your own reputation.

What follows are 4 suggestions to help you not only track what others are saying about you online, but also how you can help build your reputation and position yourself as a thought leader.

1. Create a blog and regularly contribute to it – By writing articles about the fields of practice you work in is a great way to build trust and reputation. Others will look to you as an expert and you will build a great catalog of material to “show off” to prospective clients.

2. Use Google Alerts – Google provides this tool to everyone for free. This powerful tool enables you to enter words you want to scrape the internet for. It will email when a new instance of the word you are tracking appears. You can track your name, the name of your firm, and much more.

3. Check Twitter – Twitter allows you to search the stream and follow when others are talking or mentioning you or your law firm. Some desktop Twitter tools such as TweetDeck will allow you enter search terms that will automatically populate when they are found. Utilize the Twitter stream to your advantage.

4. Participate in social media sites and discussions – Getting active in social media is a great way to build your reputation online as well as keeping track of what others might be saying. Answering questions in your area of practice on LinkedIn or submitting new articles on Digg is a good way to build relationships as well.

Fundamentally, interactions on the web are very similar to those in the offline world. As you get recognized as a thought leader in your areas of expertise, people begin to trust you and your reputation gets built. This comes in especially handy if others write negative things about you or have questions about your work.

When others write things that are negative or complain about and experience with your firm, this is an opportunity to track what is being said and respond accordingly. Most often, the situation can be diffused and turned into a positive for your firm.

If you take the time to establish an online reputation and follow up on monitoring it correctly, you will see gains in trust and ultimately more business coming your way.

Our attorney search marketing program is built on transparency and accountability. With too many attorney search marketing solutions out there over promising and under delivering, isn’t it time you tried one that is accountable to you?


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Advertising On The Net-Way More Than Just PPC

May 6th, 2010

Pay Per Click Advertising on Google Adwords and Google AdSense are a great way of internet marketing. But many people don’t know or aren’t aware of the other ways that you can advertise on the internet. Some are even less expensive. However you need to know what you are doing or else that money will be wasted, even if it is a small amount.

It’s a pretty sure thing that you’re already familiar with PPC Advertising and how it works, or you wouldn’t have noticed this article. But if you’re not aware, Pay Per Click, or PPC, Advertising refers to the specific location of ads, which are put on the top, right hand side of Google (as well as other large search engines such as MSN or Yahoo). The basic premise here is getting the bids you want because you are technically competing with a slew of other attorney advertisers for those top ten positions on the various search engines. What’s really great about this system is the fact you are charged a fee ONLY when your ad catches someone attention and they “click” it.

Executed properly, advertisements for your product will appear to those individuals –people who want what you have– who are searching by specific key words that you have set up. When poorly researched, however, the ads can quickly deplete your profits, costing you precious time and doubling your work load. There are articles about PPC available, but here, we will focus on the alternatives to PPC advertising and how your funds are best spent.

Another way to market on the internet is to advertise on someone else’s business site. This can be more expensive since you’re buying banner space on their website. But you need to make sure to do your homework on the site before moving forward. Make sure you analyze your target market for your products, and make sure that site attracts that specific potential prospect. This is an obvious example, but don’t buy banners ads to advertise your Attorney Services on a Car Enthusiasts website. You also need to know what you are paying for: Are you paying for impressions (views of your ad), are you paying for clicks, are you paying for conversions (such as contact to you via email)? All these are critical elements you need to know before spending your money.

Focus your time and money on diversifying your internet marketing. This will pay big dividends for you and help you take advantage of the power of the internet.

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Are You Aware What To Do If Contacted By The Consumer Protection Agency (FTC)

April 3rd, 2010

1) Do you snub your nose at the communication from the federal trade commision? 2) Do you grab the phone and dial the first available attorney? 3) Do you fold up and shutdown all website activity? Of course the answer to these questions are NO.

Although those might be some of the things you may do, yet it is best to take inventory and assess the situation before proceeding. Simple steps can first be taken to ensure that you are not going overboard with your actions.

These are the steps you need to take:

1) Find out what is causing your site trouble from the FTC. 2) Take immediate action on these items. In some cases you may need to go as far as freezing your business until you get your site back into compliance. 3) Test your changes against the issues and complaints. 4) Be able to show the proof that the changes were made. 5) Take action to restart your normal business activities.

With most complaints you will only have little time to make your changes before the FTC comes back to recheck your site. If changes have not been made, be prepared to have your site shutdown. Extreme situations will have your accounts frozen and possible fines implemented.

In extreme situations, it is important to find representation from an attorney that can provide the right kind of defense for your situation. I have only heard of one case where a Internet marketer had so many complaints that his site was shutdown, bank accounts frozen and heavy fines over $100,000. These are extreme cases, but it is impossible to know what the FTC will do, so it is always best to stay vigilant.

Keep this in the back of your mind, laws change and old regulations constantly get updated. In most circumstances those changes will affect the way you do business on the Internet. You will need time to learn the new laws and regulations as well as time to implement the changes to your website. It can be a very time consuming task. If you have the money you can have a team of attorneys do this for you. Yet most Internet marketers do not have this luxury. The other alternative is to invest in some very good legal forms that can do all this work for you. Normally these kits are just a fraction of the cost you would pay an attorney. The good thing about them, is they can be quite professional and provide a good amount of protection.

The worst thing to do is nothing and the next worst thing is not to do enough. Take action today.

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Grow Your Law Firm With Internet Legal Marketing

March 8th, 2010

If you’re looking to massively expand your law firm, the best bang for your buck is to learn and implement internet legal marketing techniques.

As managing partner of a small firm I’ve rolled up my sleeves and dove into learning online marketing with excellent results. In fact, I can’t believe how effective quality internet marketing is in getting the precise clients we want.

What makes me an expert? Not much except that I’ve spent the last 2 to 3 years implementing, what is now a very effective online marketing campaign for my firm. I’ve had some false starts, but I learned from those and now I can say that I know how to get results marketing online.

The main point of this article is to tell you that internet legal marketing works extremely well AND there is still massive opportunity for you. The fact is many lawyers and firms don’t bother with investing in an online marketing campaign.

What’s also so great about online marketing, especially at this stage, is you don’t have to do it exceptionally well to get decent results. Don’t think perfection, just go out and do it. I strongly recommend learning it yourself so if you do hire some or a firm, you know what to look for.

I’ve discovered that the fraction of the amount I used to invest offline gets me a ton of internet legal marketing services. Now I manage our online campaign and outsource a good portion of it. The key is I now know who to hire and who to avoid.

Attracting clients is the name of the game

The beauty about online marketing, especially search engine optimization (SEO) is when done well, you attract clients to you rather than you having to go to clients. Old school marketing efforts were you going to clients with your message via TV, radio, print, etc. With SEO your clients come to you.

Take Yellow Pages for example. Yellow Pages is expensive because you are paying to market to everyone. The problem is everyone is not your prospective client. Only a small fraction of a population will require the services you offer. The internet, on the other hand, enables you to let your services be discovered by only those people who are looking for your services. This is done primarily through search engine optimization.

Great search engine optimization entails optimizing your website and blog as well as generating and publishing content outside of your website. If you think simply putting up a website and/or blog is sufficient, then you’re missing out on many clients. Great SEO requires both on and off-site efforts. That said, when both on and off-site efforts are done will, the results are exceptional.

Take the time to learn SEO; it’s the new real estate in business. Once you know how to get great search engine rankings, you can pretty much start and build any type of business, law firms included.

In a nutshell, internet legal marketing is the surgical marketing method and is extremely effective for lawyers. There is still a huge opportunity for lawyers online at this time because many lawyers don’t bother to do any internet legal marketing.

If you want learn more about surgical SEO for lawyers, get our free search engine optimization guide when you visit the Paperless Lawyer blog – an online practice management and lawyer marketing website and blog for your firm marketing and management needs.


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Understanding CMS System And Its Benefits

February 13th, 2010

Content Management Systems (CMS) can be big or small, simple or complex. Defined, it pertains to a system for managing content. The concept Content Management System (CMS) refers to a software package that facilitates automate jobs and information is a certain unit or organization. Look at content as any object that is sent, received,created, stored, or otherwise managed in some way. A good CMS software should offer a framework upon which to form the elements essential to link humans with such information. According to the website www.cm3cms.com, a good CMS should include following elements:

1. Tools to help build up any form of content driven web interface

2. Forms management

3. User management

4. Personalisation services, i.e. the ability to point content to individual users and groups

5. Authentication

6. Opening points for purpose-specific content management applications – e.g. forums, surveys, shops, websites, intranet tools, extranet tools, information input and tracking, etc.

7. Index and search (well, James Robertson defined this already)

8. Tools to facilitate integration with other data management systems

With CMS, your unit or organization no need to rely on someone else to run or supervise your daily transactions. You can also update, edit and remove your contents whenever and wherever you wish to. There is a standardized content delivery processes to build consistency of quality. When it comes to comfort, CMS allows you to monitor and respond quickly to users enquiries and demands and grants you worldwide access for content changes. It also provides an easy modification of layout, easy delivery of content to various channels and it facilitates you promptly establish new web interfaces. The profits don’t just finish there. With CMS, you can save on the cost of additional manpower or IT outsourcing as you or someone else in your organization can do the updating of data. It also lowers the requirement for desktop-based content software.

Learn more how CMS Systems together with good Online Marketing Strategies can help boost your business whether new or old!


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Attorney SEO Tips

February 11th, 2010

Lawyers and law firms are building websites and blogs like crazy. Lawyer SEO is an industry. If you or or an SEO expert hired by you are not optimizing your sites, read further and think about getting SEO going for your firm.

Lawyers from all walks of life, practice areas, and firm size are getting on the internet. Some even use social media marketing.

More and more clients use the internet to search for a law firm. Guess where those searches start? On the search engines.

It’s a shame to see some awesome lawyer websites languish in search engine obscurity. There’s no point to great graphics if no body lands on the website.

Even a 2 hour per week investment can yield pretty good SEO results. The basic approach is using good search terms in the site and getting good links to the site.

Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm’s site and then get tons of links to the site. The how is where there’s some work required.

You can use search terms on every web page. Take full advantage of each page. Plan it out and get every specific.

For example, “criminal lawyer”, “New York criminal defense lawyer”, “criminal attorney”, “New York DUI attorney”. You get the picture.

Once you list and insert you key search terms for every web page of your website and/or blog, you need inbound links. Link building is so important for SEO it cannot be overstated.

There are a myriad of ways to get links. You can link exchange with other lawyers. This works, but it’s not my favorite method. Writing terrific unique content works well, but takes time. That said, if you write great legal content and become an authority, you’ll be pleasantly surprised how many links you’ll acquire over time.

Going forward, get links, write keyword-rich content, get links, write content, get links, etc.

Looking to find the top SEO services for lawyers, then visit The Paperless Lawyer to find the best information on attorney marketing.


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Why A Blog Should Be The Cornerstone Of Your Lawyer Marketing Efforts

February 7th, 2010

If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.

Advertising for lawyers with social media: I want quick results please.

I like the thought of a quick, easy return as much as the next person. However, this approach does not lend itself to long term success when lawyer marketing with social media. An occasional comment or status update will never offer the substance of a good blog post. Sharing your blog material through Facebook, Twitter, and other social media sites is a great way to enter the conversation.

If your lawyer marketing efforts are simply status updates on Twitter and Facebook, without any longer, thought out content of your own, then you will be making comments about many things, but adding nothing of substance to the conversation.

Writing a blog and posting frequently will provide you with two advantages in social media communities:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. You will become a thought leader in your field. Commenting in social media can’t compete with the substance and depth you can produce through a blog.

The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.

Learn how to build your professional reputation online with our free attorney marketing tools. Find out advanced attorney marketing techniques and strategies.

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