Posts Tagged ‘law firm marketing’

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Law Firm Marketing: Methods To Use The Internet To Market Your Business And Increase Profits

November 10th, 2010

In today’s competitive world, any business has to device some way of reaching to customers to improve its market base. As a result, Law Firm Marketing is a critical survival tactic for those who own such firms. With the number of people using the internet growing day by day, marketing a law firm online can yield better results than using the traditional marketing methods.

A business website is akin to a business card in these technological days. It has become the standards by which businesses and companies are judged. It would therefore be a giant step towards online marketing of your firm to create a website for it. Visitors seeking law firms can then log into your website for more information about your firm.

Once you have the website in place, think of ways of driving traffic to your website. To drive more traffic to your website you may use such methods as corporate networking and links-sharing, pay per click strategy, use of legal directories and many other.

Writing and online publishing of legal articles can also be an effective way to achieve the desired web presence. There are many websites that arespecializing in article publishing. Most of these websites publish articles from a wide array of subjects and on different topics. Publishing your law related articles in such websites will make them less likely to be found by people searching for information about legal services. To make your articles achieve the desired goals, one should therefore, publish them on websites with law related content.

The social networking websites that are growing in popularity with every passing day are something that is definitely going to be with us for a long time. With the great number of people using these social media websites, any business that does not jump on board is at a risk of being overshadowed by those that take up this highly effective marketing strategy. You should therefore, consider using social media as a marketing tool for your law firm.

Use online maps to let people that might be looking for legal services know where your firm is located. Online maps is an internet service that enables people to easily locate any place on the world map. People use it to locate given places from specific locations that they are familiar with. Knowing the services that you offer and convinced that they meet the standards that they want, customers will want to know where to find you. Google maps provide an effective way to tell people where your business is situated.

You probably know that videos are more impressive than plain text. People are likely to spend more time watching a video than reading text. Using online videos to market your law firm will therefore give you an advantage over those using plain text in their online marketing. Above being eye catching and popular, videos also give your visitors a personal connection to your firm.

The other popular strategy for online Law Firm Marketing that can work perfectly well for owners of law firms is creating personalized blog. This helps bring in more and fresh ideas and create a personal touch by the law practitioner. Blogs also help increase the law firm’s visibility brought about by the establishment of the firms website.

Law firm marketing can be helpful to focus on the prospective clients who are most in need of attorney services. Legal marketing is a way to reach more people in a responsible way.


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Acquire More Clients And Improve Your Business Through Legal Marketing

November 9th, 2010

To gain new customers through lawyer advertising, one must draw their attention to law firm and legal practice. This is one of the core goals of legal marketing. This is usually a give and take undertaking. Customers should be allowed to respond to some marketing plans and their interest must be taken care of.

There is a reason why most lawyers who are not experienced fail in this field. They do not pay attention to responses they give to their customers as far as this legal practice is concerned. Additional effort must therefore, be put into this to continue getting new customer leads. There is no quick fix magic when it comes to lawyer advertising needs.

Make clients get as much information as they can. This is one of the best approaches to make it through this filed. Clients can simply fill in a form to request for additional materials they need. They can be furnished with free books, guides and CD’s to act as additional materials to take care of their legal needs.

Digital materials like e-books and PDF guides are preferred by most users who already have their marketing management software into place. Technically, these materials are processed through a website. Users should feed directly into their database software because the software is programmed in a way to email needed materials. So long as you got the system setup, this process is very easy.

Using physical materials can be a bit tricky but this can be simplified with good client database software. One can do this by setting a software to the auto-generate mailing label address which will be used for sending any physical information packages to clients. The materials should reach clients on time regardless of whichever means one chooses to deliver the materials.

It is important for one to respond on time to client needs. Most potential clients do not rely on one lawyer for additional information. Depending on their personal needs, they have two to three or even dozens of lawyers. One has to keep on a client’s radar to make any meaningful profits in this legal business. They must carry out quick follow ups to the initial response on a weekly or fortnightly basis.

One can also respond to this type of marketing via the internet. The internet presents lawyers with ripe orchard opportunities in this field. One proven strong asset of lawyer advertising is a blog. A blog allows one for some amazing one to one customer interaction as well as providing lawyers with a good forum for personal development.

Customers face different challenges on topical issues and blogs can be used to introduce any new legal perspectives. In addition, they can be used in providing customers with a direct opportunity to participate in any public forums. This is one of the best ways of re assuring customers that one is reliable and is not afraid of making public their stand on legal issues.

The key here is to understand that customer’s give you honor by responding to lawyer advertising. Their interest alone needs to be honored back. Whichever means one chooses to respond to their customer needs, sort of reply is will always be welcome. Those in legal marketing succeed only by developing strong customer-attorney relationships.

From time to time, we all have to find a legal marketing plan. We have legal marketing lawyers waiting for you that will help you with that problem.


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Never Discount Law Firm Marketing

November 8th, 2010

There was a time when law firm marketing was not allowed by the bar association but that time has long passed. Today attorneys must market their services or face going out of business for lack of clients. There are many ways to market on the internet which have proven to be inexpensive and effective methods to promote a law firm.

If a lawyer does not have a website she will have trouble finding clients. Today most people go on the internet when they need to find a lawyer. If the lawyer is not online then he does not exist as far as many people who go on the internet are concerned. The law website has to have basic parts such as an about page, frequently asked questions, and contact information.

The about page should contain information about the legal staff and their expertise. The frequently asked questions page should address questions that previous clients have had and should provide clear and succinct answers. The responses should not be saturated with legal jargon so that lay people can understand the answers. Include the hours when people can contact the law office and reach a live person and not a voice mail.

Monitor the website for traffic in order to discover if the site needs to be altered. There are many ways to track a website’s traffic for instance there are software programs that can be downloaded which are easy to use. Online companies also track websites for a monthly or annual fee and can be worth the expense.

The site should be tracked for the number of visitors per day to the site and which pages visitors go to most. The website should track where visitors come from, how they found the site, and how long they stay on a particular website page. This information will help determine how effective the website is and if it should be altered.

Include the website in a legal directory that will drive traffic to the site while at the same time increase page ranking. It is imperative to have the law firm website ranked on the top of the search engine results pages. The higher the website is ranked the more traffic the website will receive. The legal directory will also index the website pages which makes the site search engine friendly which improves page ranking.

Article writing is a great way to promote any business online including a law practice. People go online to find information. For instance if someone has been arrested for driving while intoxicated that person is going to go on the internet and look for information related to his charge and read articles about DUI.

The articles should be included on the firm’s website and listed in online article directories. At the end of the article include a link to the firm’s website so people who read the article on the internet can go directly to the firm’s website for more information. These are only a few of the many ways law firm marketing can be done online.

Law firm marketing is commonly accepted now by prospective clients who need to learn about the types of practice carried out by a legal firm. Creating a law firm marketing plan should be intentional to reach the targeted audience.


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Law Firm Marketing Tips To Get A Law Firm Admonished

November 6th, 2010

Internet marketers have their own ways to get their businesses noticed. They will avidly place different ads and articles all over the place to try to build up their page rank. However, if you are a lawyer, how can you engage in law firm marketing without losing your clients in the process? Believe it or not, there are a lot of different things that you can do to help you promote the legitimacy of your firm.

The good this is regardless if your particular firm is avidly working on a high profile case or not there is a way that you can help market your law firm without breaking any laws in the process. The best way to do this is to speak about different laws that were passed within your city or town.

It is hard to believe that there are a lot of consumers that have no idea about the law and what happens with it. Lawyers that opt to post different articles and discuss different things about laws that have been passed will seem like experts in their field. This will make consumers feel more confident when it comes to hiring your firm as their main attorney.

It is simple to get your particular firm noticed quick by simply submitting some ideas to newspapers or creating your insight on the different laws that congress or your state has passed. It seems as though papers and even the people who peruse the internet are extremely interested in the different stories concerning the law within the area that they reside.

Locating a story to speak about is not difficult to do either. Anything that impacts the people who live within your area is considered to be newsworthy information. Therefore, if something is going on that is good or bad for typical day to day consumers someone needs to tell the public about it. Why couldn’t that someone be your law firm?

Aside from submitting interesting stories to different news channels there are also a lot of online advertising campaigns that lawyers can choose to engage in. Now, when doing these campaigns these attorneys still need to focus on things that are important to their potential consumer base.

So what types of stories would grab the hearts and minds of consumers? Well, anything that focuses directly on them would be a great start to a story. However, if you are opting to take the internet advertising side of things you will also need to ensure that your particular story is optimized by the search engines. Optimization will help you ensure that search engines are crawling your compositions and sending traffic your way. More traffic means you will have more consumers interested in obtaining your services.

If you want consumers to be drawn to your particular practice, you have to show them what your firm can do to assist them with their legal matters. The truth is law firm marketing is not complex to understand. The only problem is a lot of attorneys are opting to take the wrong avenues when they begin advertising the services that they offer to the general public.

Most of these firms will try to boast about their firm and how great it is. Consumers could care less about what you feel about your particular practice, they want to know what your practice is willing to do for them instead.

By designing a law firm marketing plan, you can target more prospective clients with the services that you provide. Law firm marketing techniques are just as effective as those in other types of businesses


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Atlanta Bankruptcy Lawyers Can Use These 5 Tips To Bring In More Business

October 4th, 2010

More and more of your potential customers are online, and unless you make a comprehensive online marketing strategy, you are going to lose out to your competitors. Let’s face it – the ads for your law firm on your local channel won’t take you as far as they used to in the 20th century.

The internet has changed how people make buying decisions, and that includes hiring bankruptcy law firms as well. It is not enough for people to see ads on TV; they want to find out more about you, engage with you, and communicate with you before committing their time and money. The internet is a great tool for that, and let me list out five things that you can do to make the most of it.

Engage in Search Engine Optimization (SEO): SEO is an activity that makes your website or blog more optimized for search engines, so that your pages rank higher when users search for Atlanta bankruptcy law firms on Google, Bing or Yahoo! You have hundreds of competitors and just having a website for your Atlanta law firm doesn’t mean a lot these days. You have to ensure that it does well in search engines as well so that it shows up on the first page when people search for your services.

Blogging: Blogging allows you to talk about things that are happening in your business, and lets people hear your voice, and also get exposed to similar cases that you are working on in real time. You can talk a little bit about your personal life as well, and that makes you a very real person, and sometimes your readers feel that they know you and are much more likely to hire the services of your Atlanta law firm.

Video Marketing: For those of you familiar with advertising on local television, video marketing will come quite naturally and you’ll love it. The key difference here is that you will get a lot more than 30 seconds to relay your message and your video will contain some practical tips or advice to people who are struggling with bankruptcy in Atlanta. By giving them some advice they can use, you will be establishing your authority and someone they can trust.

Social Media: You might feel that social media tools like Twitter, FaceBook, YouTube etc. are for children, but with 500 million users on FaceBook, and many more on other social media networks, almost everyone is on at least one social network these days. Isn’t it natural then that you go where your potential customers are?

Email Marketing: Even with the rise of social media tools, email is still king. Several studies have proven that people tend to pay a lot more attention to emails that come in their mailbox when compared with Tweets or FaceBook messages, so in that sense an email campaign with regular emails shot off to people who are looking for bankruptcy lawyers in Atlanta yields rich dividends.

Having a comprehensive online marketing strategy can do wonders for your Atlanta bankruptcy law firm, and has become indispensable, as more and more people look to the internet to make their buying decisions.

If you are an Atlanta Bankruptcy Lawyer that needs to transition from old advertising mediums to using the internet to market your services, then let us help you increase your exposure online. Call Sam with Traffic Is King at 877-576-4496 for a free consultation. You can also visit our website for Atlanta Bankruptcy Lawyers


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Choosing A Quality URL For Your Firm

September 29th, 2010

Deciding on a domain name for your law firm is a crucial task. Sometimes, attorneys do not take into account the many variables that ought to be involved with choosing. Below, I have addressed a handful of points to contemplate when you’re considering the website name to use for your law firm blog or website.

Take Into Account the Search Terms – When you first get started pondering the domain you want to use, consider 4 or 5 different search phrases that best summarize your law practice. What sort of words or phrases would individuals search for while looking for your services on the internet? As soon as you’ve selected those it is easy to cluster them with each other or add additional terms to generate a domain name. For instance you might be establishing a site for your Illinois injury law firm. You could use terms such as Illinois injury, Illinois accident, etc. as seeds and mess around until you discover a good, available match. Due to the fact that virtually every common keyword phrase is already taken, you might put words such as “info” or “group” on the end of the domain name for increased accessibility. Feel free to use hyphens too.

Look For a Name People Will Remember – You have to consider using a url that individuals can recall easily. Something similar to www.slmnlaw.com will probably be considerably more difficult to recall than www.ErnieTheAttorney.com. This is particularly important if you are promoting the domain offline where potential clients will need to return later to type the url into a web browser. It is also a good idea to use .com whenever you can because most people are not that tech-savvy and really aren’t knowledgeable there are additional domain extensions in existence.

Go With A Short Domain – A short website name is a lot easier to recall and a lot easier to type-in. It should fit better onto business cards and will also be less difficult to use as email addresses.

Never Make People Guess What Your Site Is About – Your law firm’s domain must reflect what it is that your law firm does. On it’s most basic level, your domain should convey your website is about legal services or the law. Specifically it may specify the geography or legal topics you cover. Without doubt, nobody should need to wonder what service you provide.

Research Accessible Domains With Handy Tools Such as Domize – Domize is a search engine for domains. You are able to enter website name ideas into the search engine and Domize will show you the availability while you search for the name. This is a much quicker method as compared with using a registrar such as Godaddy.com to search for available domain names.

Learn how to build your professional reputation online with our free law firm internet marketing tools. Find out advanced law firm internet marketing techniques and strategies.


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Starting A Law Firm – Should You Rent Office Space?

August 24th, 2010

Starting a law firm is difficult. It takes a lot of hard work and a lot of long hours to be successful. But most attorneys who start a law firm don’t fail because they aren’t willing to put in the hard work and long hours. They fail because they don’t have enough money saved up to properly fund the business. Due to cash flow issues and the chance you might not have any clients for a while, it is important to keep overhead expenses low from the outset. The major recurring expenditure will be office space and, more specifically, the cost to rent office space. Below you will find the basic ideas for office space when starting your firm.

1) Renting a Traditional Office.

Having a traditional office can be quite expensive, and is the most expensive option discussed in this article. However, a traditional office also looks the best to most clients and can be a client-generator in itself. The important thing here is to do your research and choose a location that fits the area of law in which you practice. For example, if you are a family law attorney, you may want to be next to the courthouse. That way, when pro se litigants go in to file their paperwork, or if someone appears in court without an attorney, they will see your office and maybe come in to hire you. Likewise, if you specialize in education law, you might want to locate your office next to the county board of education.

2) Home Office Space.

The home office is the least expensive of the options. Additionally, the expense is not ongoing – once you outfit your home office with furniture and technology, there really isn’t a further expense until something needs to be replaced. Be aware that some practice areas (i.e. criminal defense or family law) do not lend themselves well to practicing out of your home. However, others fit well into the warm environment that the home offers (i.e. elder law or estate planning), especially if you will be meeting clients there. You will need to create a separate office within your home, to separate work from home life and to maximize productivity.

3) Office Sharing.

Office sharing is an excellent way to keep costs down and perhaps benefit from others in the meanwhile. While it isn’t necessarily cheap to share an office with other professionals, the benefits can be immense. For example, if you share office with another attorney in your same practice area, you have an immediate resource for information. If you share with another attorney who doesn’t practice in the same areas, you have a referral source. Finally, if you share with other types of professionals (i.e. CPA), you have the best of both worlds.

4) Off-Site Office Space.

A virtual office is essentially an off-site location where you can receive your mail, have a professional answering service, and rent office space for meetings if needed. Most of your work will be done in some other location, like your home. But the virtual office provides a professional image at the fraction of the cost. Some providers even offer a la carte services, such as only a mailbox or only an answering service. It is a great alternative to the traditional or shared office in terms of price, but may not be the longterm solution due to the lack of a fixed presence.

At the end of the day, your office says a lot about who you are as an attorney, but also as a businessperson. Make wise choices now, so you can thrive in the future.

If you need more tips on how to start a law firm, check out my starting a law firm blog. This article, Starting A Law Firm – Should You Rent Office Space? has free reprint rights.


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Web Marketing For Your Law Firm

April 6th, 2010

When contemplating marketing your law firm on the The web, do you understand precisely what you need to have to have a thriving Web marketing strategy? Many law firms fail to use all the essentials that are critical to successfully marketing your law firm on the Internet.

Website popularity relates to the overall visibility of your law firm website on the Web. Usually there are two means a possible client can find your site: Through a search engine (such as Google, Yahoo or MSN) or via directories and other legal websites. When it comes to the search engines, if your website does not make an appearance on the 1st or 2nd page of the most prevalent search critical phrases used by buyers when their online searching for a lawyer, your website is not going to be discovered. Usually consumers search by inputting in a geographic modifier, along with a practice area and then the word lawyer or attorney. Does your legal website appear at the top of the search engines for those styles of searches? Is your legal website shown in high traffic legal directories? If the answer is no, don’t expect to yield dependable business through the World wide web. A high Internet visibility is the single most crucial part in effectively marketing your legal practice on the Web.

One of the frequently unnoticed but unbelievably necessary aspects in productively marketing your law office on the Net is having a website design that is visually attractive. A customer will normally make a judgment concerning you and your website within three seconds of visiting your law firm website. If the site looks outdated, has text difficult to read, a navigation system that makes it difficult for a customer to locate what they’re searching for, poor color schemes, etc., well you can say goodbye to that visitor to your site. They will leave and go to the next site and now you’ve lost a potential client. It’s vital to have a visually attractive law firm website that is organized in a way that will make it easy for visitors to obtain what they are hunting for. It’s also necessary that your website is designed in a search engine friendly manner, as certain design elements can prevent the search engines from finding significant details on your legal website. Some of these elements include flash, Javascript, the use of frames and other code that can basically make components of your law firm website invisible to the search engines. Having a search engine friendly website design is a must if you want to be able to rank high in the search engines.

It’s not enough to simply have a couple of lines of text talking about your various practice areas. Customers are hunting for information and the more informative your site is to prospects, the more you look like the expert in your field. Your content must be compelling and basically needs to convince a visitor that you are the right law office to handle their legal matter. In addition, the more original content you have on your legal website, the more search terms your law firm website will potentially show up for. Search engines tend to favor sites with plenty of high quality content since those are the types of websites that are commonly most helpful to buyers.

Once a law practice website starts get good traffic, the question then becomes, “What can I do to increase conversion rates of those visitors?” Conversion in this situation is when you get a website visitor to call your office or send a case evaluation request via an email or web form on your website. Certain elements can help increase the conversion rate of your site.

Anything that can help convince a website visitor to contact you will help the conversion strength of your website. For example, a case results page that shows some of the results you’ve achieved for other clients or even a video on your website that tells people with regards to your legal practice and why they should call you. The bottom line is your law office site needs to sell your law law office to your website prospects.

Web analytics is the process of monitoring customer behavior of your law firm website visitors. It’s not enough to simply have a stat counter that tracks the total number of visits to your legal website. Your law firm website needs a web analytics program that can inform you of how many new prospects your website is getting, where those readers are coming from, how long they stay on your legal website, how many pages they are viewing on average, which websites are referring you traffic, which keywords someone typed in to obtain you and much more. Every firm should have a web analytics program installed as it can help you improve the overall performance of your firm’s law office site.

lawyer web marketing on the Internet requires technical skill, creativity, and scientific measurement. Learn how to effectively perform online lawyer web marketing methods.


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Legal Marketing Is Positively A “Must”

February 5th, 2010

It is a known fact that there are more lawyers in the United States than there are people who need them. As a result, competition is alive and well in this democracy. However, not only is legal marketing really a “must, ” but there has also been a change in the type of advertising being used. It wasn’t that long ago that consumers and some lawyers disapproved of the legal community advertising its services, but times have changed and more and more lawyers are using advertising to get their name in front of the public. Not many would dispute this.

Conventional advertising, radio, television, magazine and newspaper ads are what most people have grown up with as to how advertising is accomplished. However, for attorneys and other businesses, the Internet has proven to be one of the best advertising vehicles around.

It is a fact that any advertising enterprise using conventional media, i. e., radio, television and newspapers and magazines, is an expensive undertaking. Unless it is already successful, or unless the law office can float a loan based on current clients, it is very difficult, if not impossible, for a one-man law firm to employ such means.

One of the best ways to advertise in today’s world is on the Internet. Although there are costs involved, specifically start-up costs, hosting costs and update costs, it still is one of the best ways to get your message across to the most amount of people. As a result, despite the cost, it creates a better ROI (Return On Investment) than many other advertising venues.

Advertising on the Net using “Pay-Per-Click” is very advantageous, although it can be expensive. Pay-Per-Click (PPC) refers to the sponsored ads showing up on the right side of the page when one is performing a search on a search engine like Google, Yahoo, and/or Bing. If a prospective client clicks on an ad, he or she is taken immediately to the attorney website. It’s an important part of web marketing if a business can afford it.

There are other benefits for attorneys that come with using Pay-Per-Click. These ads can be geo-targeted so an attorney can pick and choose where he or she would like to advertise: locally, statewide or nationwide. Targeting a population can be crucial to the success of a marketing campaign.

Using Pay-Per-Click, times of day and days of the week can also be chosen so that the law firm doesn’t have to waste its budget on days or times when it would be likely that few people would be looking for their law firm. For example, a personal injury firm would want his ads shown twenty-four seven as an accident can occur at any time. However, a lawyer specializing in corporate law might want to limit the days or times that the ads are shown saving his budget for higher traffic times.

More and more the numbers are showing that legal marketing is a must to beat the competition. If a business has the money for advertising, it would be a great way to use it. Want to explore your marketing options, visit http://legal-marketing-center.com/.


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Advertising For Lawyers: Using Multiple Calls To Action On Your Website

February 1st, 2010

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli

When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.

For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.

If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm’s phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.

“If a prospect wants to contact me they go to my contact us page!”

I agree that your website should have a contact us page, but you have to think about why a prospect wants to contact you. Think about things from their perspective. They have a problem they want addressed. Give them help with that problem in the form of a free e-book or consultation. When you do that, the prospect will have more incentive to call or fill out your form.

Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.

Learn how to build your professional reputation online with our free attorney internet marketing tools. Find out advanced attorney internet marketing techniques and strategies.

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