Posts Tagged ‘law firm seo’

Practice Specific Microsite Strategies

July 20th, 2010

Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.

It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.

Once you have your firm’s main site ranked, you should consider implementing a practice-area specific microsite.

This strategy involves creating additional sites specific to the different areas of law in which you practice.

If done correctly, this technique is an excellent way to enhance your law firm’s online footprint in the search engines.

The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.

These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).

Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.

This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.

Learn how to build your professional reputation online with our free attorney internet website marketing tools. Find out advanced attorney internet website marketing techniques and strategies.


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Lawyer Marketing With Search Engines

January 18th, 2010

Leveraging search engines for your lawyer marketing campaigns will increase the number of people that have access to your marketing message. Every day, more people turn to the internet to locate attorneys near them. Search engines have become the modern day yellow book. However, they provide a platform that is far more powerful and provides far more opportunity.

It is absolutely amazing how many people are turning to the internet to find legal services. There is no question that there is a booming market for consumers looking for lawyers on the web. The only remaining question is how do you access this market? In the end, your search engine visibility profile will determine whether or not you get a return on your online lawyer marketing investments. So how do you increase your visibility profile? Through content that demonstrates your expertise in your practice area and geographic location.

As previously state, people are using the internet to do just about anything. Even initial legal consultations can be performed almost completely online. More information is available about a lawyer or law firm than ever before. Once you build and maintain a strong online presence, you will begin to access the overwhelming number of people in need of legal services on the web.

In order to have success with online lawyer marketing, you will probably need some help. Unless you can dedicate a significant amount of your professional time to search engine optimization, you will need the assistance of a law firm SEO. But not all lawyer internet marketing services are created equally. Finding one that works for your firm may turn out to be more complicated than you think. The things to keep in mind are that, eventually, you have to be getting more revenue from your online presence than you are spending to build and maintain it. It’s really that simple.

Like SEO companies, not all SEO strategies are created equal. Every technique that is executed on you firm’s site will have some “effect” on its search engine visibility. Some have a great effect, some have little to no effect, and some may even have a negative effect. Some of the most important things to consider when implementing a law firm seo campaign are keyword strategy, site structure, and the quality of the content on your law firm website. Once these components are properly balanced, your website will turn into a client generating machine.

Marketing your law firm on the web can be one of the best marketing investments that you ever make. But it can also be one of the worst. The key is learning how to select the right law firm SEO for your particular firm. This will depend on your budget and goals.

Are you looking to increase your lawyer marketing visibility online but are feeling overwhelmed by the number of service professionals promising the moon to you? Get on the right track with this free guide on hiring a lawyer seo that will give you valuable information to help sift through the hype.


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Content Writing Key For Attorney Internet Marketing

January 15th, 2010

Attorneys using the internet to market their practices need to be aware of the content being publicized on their sites. There are many important ramifications of having original quality content on your website. These can range from ethical considerations, marketing effects, and search engine optimization aspects. While some lawyers provide their own site content, many more are turning to third-party content sources. A content production firm will produce new, fresh, and unique content for your website. However, if you decide hire a content production service, be sure you grow your relationship slowly.

By now, you probably understand that hiring a good search engine optimization content firm is so important. Before you commit to hiring a particular firm, it is definitely advantageous to have some basic SEO knowledge. This way, when you compare the services of one firm to another, you will understand the key differences from firm to firm.

One of the core search engine optimization components that your content provider should understand is keyword density. Keyword density represents how many times your targeted keywords are used on a page. If this number is too low, you may not get the full benefit of the SEO for that term on the page. On the other hand, if the density is too high, also known as stuffing, search engines like google may actually penalize the page or your entire site.

Since your content provider should be writing content optimized for your keywords, you need to supply the provider with the keywords that you’d like targeted. This is another example of why having your SEO and content provided by the same firm is economical. Your SEO should be handling keyword discovery for your firm. Since they know your core keywords best, they will be able to provide content that is optimized for all keyword segments. In any case, it is important that your content provider is familiar with your keyword goals so that they are able to appropriately leverage those keywords in the site content.

In addition to keyword density, your content provider should also be familiar with keyword placement. Keyword placement deals with where keywords are placed on your web page. As a guideline, keywords need to be placed higher on your page. Some other good places for keywords are titles, headers, anchor text, and bold and emphasized text areas.

Using the internet to market your law firm must begin with quality content. The problem is always finding fresh, unique, and seo optimized content that you can rely on. While producing your own content gives you maximum control of quality, it is not always properly optimized. Further, it is difficult to produce good content on a regular basis. That is why hiring a content providing service can be such a good choice.

Attorney internet marketing and lawyer search engine optimization marketing solutions need to be about performance. Low-risk, affordable, and measurable solutions are often the best at generating results. We provide you a full-spectrum of attorney internet marketing services specifically designed to generate new clients.


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Law Firm SEO And Lawyer Marketing Online

January 15th, 2010

Using the internet to conduct a lawyer marketing campaign should begin with search engine optimization. In terms of efficiency, law firm seo produces some of the highest return on investment. However, getting return on your seo lawyer marketing investments, requires some basic knowledge about which techniques are effective and which are not.

When it comes to lawyer internet marketing through SEO, the goal is to increase your firm’s placement in search engines for your core, relevant keywords. As you implement more law firm SEO strategies, your site will climb the “search engine ladder” and become more visible to those who are searching for it. More visibility means more traffic. When this traffic is targeted, it will turn into new potential client opportunities for your firm.

Law firm search engine optimization speaks to your website’s ability to “rank” in the organic search results section of a search engine. Organic results are not to be confused with paid results or “sponsored” listings. It is worth noting that many consumers recognize the difference between the organic results and the paid listings. In fact, over seventy percent of total search traffic click on natural listings over paid listings.

Obviously, the biggest distinction between natural listings and paid listings, is that your pay for clicks on paid listings while you pay nothing for clicks on organic listings. In terms of return on investment, ranking in the natural results opens the possibility for much higher returns on investment as your cost for traffic acquisition remains fixed. In paid search, your acquisition will grow depending on your conversion rate (a topic for a different article).

Having success with lawyer search engine optimization is critical to most other forms of lawyer internet marketing. For example, social media marketing and press release marketing will both greatly benefit from search engine optimization principles and techniques. It is much easier to start with an SEO campaign and branch out than to have to re-optimize your existing campaigns. That is why having search engine optimization in mind from the beginning is so important.

When it comes to outsourcing your law firm’s search marketing, make sure you hire a company that understands the unique regulations and requirements of marketing a law firm. These requirements vary from state to state and can lead to ethical violations if not taken into consideration. It is wise to ask about those types of issues prior to selecting the company to handle your online lawyer marketing.

Leveraging the power of the internet in your law firm marketing must begin with content. Without content, you don’t have a website. I always find it helpful to remember that the internet began as a platform for academic citation. If your publication was good, it got cited. Learn more about lawyer internet marketing on our blog.


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