Pay Per Click Advertising on Google Adwords and Google AdSense are a great way of internet marketing. But many people don’t know or aren’t aware of the other ways that you can advertise on the internet. Some are even less expensive. However you need to know what you are doing or else that money will be wasted, even if it is a small amount.

It’s a pretty sure thing that you’re already familiar with PPC Advertising and how it works, or you wouldn’t have noticed this article. But if you’re not aware, Pay Per Click, or PPC, Advertising refers to the specific location of ads, which are put on the top, right hand side of Google (as well as other large search engines such as MSN or Yahoo). The basic premise here is getting the bids you want because you are technically competing with a slew of other attorney advertisers for those top ten positions on the various search engines. What’s really great about this system is the fact you are charged a fee ONLY when your ad catches someone attention and they “click” it.

Executed properly, advertisements for your product will appear to those individuals –people who want what you have– who are searching by specific key words that you have set up. When poorly researched, however, the ads can quickly deplete your profits, costing you precious time and doubling your work load. There are articles about PPC available, but here, we will focus on the alternatives to PPC advertising and how your funds are best spent.

Another way to market on the internet is to advertise on someone else’s business site. This can be more expensive since you’re buying banner space on their website. But you need to make sure to do your homework on the site before moving forward. Make sure you analyze your target market for your products, and make sure that site attracts that specific potential prospect. This is an obvious example, but don’t buy banners ads to advertise your Attorney Services on a Car Enthusiasts website. You also need to know what you are paying for: Are you paying for impressions (views of your ad), are you paying for clicks, are you paying for conversions (such as contact to you via email)? All these are critical elements you need to know before spending your money.

Focus your time and money on diversifying your internet marketing. This will pay big dividends for you and help you take advantage of the power of the internet.

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Email is a powerful, time-saving tool in today’s business world, but it can also be an unsuspected trap for people who may be unwittingly driving customers away through improper email etiquette. Email has been shown to provide the potential of retaining clients up to three times longer than other online methods of communication, but only when it is used correctly. It is an expression of trust if someone shares their email address with you. However, if you abuse that trust you may as well have thrown their email address–and more importantly their business–in the trash!

So, when you’re collecting information, what are you really after? This is the secret, and it’s both easy and important to get these e-mail addresses from your customers. You’ll likely agree that you’re more likely to score an e-mail address than quickly sell an expensive item to someone. If you’re handed vital contact information from a customer, they are allowing you make contact with them, and for free.

Tips for Successful Emailing:

1. Be Personal in your correspondence. You will turn off potentially receptive clients by sending off an impersonal note. Most people fail to do this, and is why most people fail at customer service. Write to them as a single person. Talk to them as an individual. Dont talk to them as a group or crowd of people.

2. Use the e-mail’s ‘from’ field to state your name. This displays that you’re an actual person talking to actual people, and it gives that personal impression when read by your customers. By doing this correctly, you’ll already be employing a personal angle within the body of the e-mail, so you should extend this to every part of the e-mail also. Make your e-mail personal and warm, and definitely don’t let it look spammy. By talking about a very specific topic, they will be convinced that your e-mail is not spam. They’ll be sure to read on and find out more once their skepticism drops.

3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.

Of course, these should suit what you’re communicating about, and not be cloned for every possible subject. By investing some effort and willingness to customize this to seem personal, you’ll earn dedicated customers for your business.

Anthony Flores of www.seoandppcmanagement.com is an authority in Search Engine SEO and Adwords Management Expert. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet,seo,seo,marketing,advertising,internet

PPC, or Pay Per Click Advertising, from companies like Google AdSense or Adwords is one way to market your business. But these are only one of the variety of options out there for the business owner. A number of them cost less. Even so, it is important to understand how it works to make the best possible choices when it comes to your expenses.

Chances are good if you’re reading this article, you know what PPC Advertising is. But for those of you who don’t, Pay Per Click or PPC Advertising is where your ads are placed on the top and right side of Google (or other Search Engines like Yahoo or MSN). Although there are many more factors and cost is not the only variable, basically it is a bidding process where you are competing with other advertisers for the higher positions. The terrific benefit of this is that the only time you pay is when someone actually likes your ad and clicks on it!

If done correctly, you can target your ad to specific keyword terms and put your ads right in front of people who are actively searching for what you sell! However, if done poorly, it is a way to quickly drain your credit card … cost you valuable money, time and effort. This article isnt about PPC best practices, and we cover that in other articles, but more to show you the additional places to put your money on the internet.

You might consider advertising on another person’s business site as a different internet marketing strategy. Since the website is owned by someone else, you’d be purchasing banner space from them and it could be a bit more pricey. Just be sure to take time and do the needed research about their site before you make that decision. Remember to thoroughly research the target market for what you’re selling, and be sure the site you’re considering will be able to draw the specific customers you’re looking for. While this may seem like a ridiculous illustration, remember you don’t want to find your banner ads to promote your attorney services are on an ambulance service website. It’s also important to find out before you start spending money exactly what you’re paying for: will it be for views of your ads (called IMPRESSIONS), or to use email to contact you (conversions), or just clicks? Before you start racking up expenses, these are all important questions to be asking yourself as well as gathering information on.

Focus your time and money on diversifying your internet marketing. This will pay big dividends for you and help you take advantage of the power of the internet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet,seo,seo,marketing,advertising,internet

Affiliate Marketing can be a great way to build wealth and capitalize on the traffic you are pushing to your site from PPC and SEO efforts. Basically you are letting Google put ads on your site via AdSense, and every time someone clicks on one of those ads, you get a commission. It isnt much, can be pennies at a time, or sometimes dollars at a time (depending on the cost of click youre sending to Google). But bottom line – as long as it costs you less to acquire those clicks than the commission youre receiving, it will make you money.

With Google AdSense promotions, its all about paying less than what the clicks youre delivering is paying you. There are ways to find long-tail search terms, pay at a low cost-per-click, to get traffic to your site. Say you are promoting a high-dollar click on your website like DUI Attorney. That click on Google costs around $30+ per click, so the commission you will earn from AdSense will be much higher than a click that would cost $3 per click.

So lets say you find some inexpensive long-tail keyword search terms like DUI Attorney Pasadena, CA. And since youll bid for a lower position (say at .25 per click), you hope to get the lower-cost clicks to get people to your site.

From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) … attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky … can be very costly if it doesnt work out and will cost you $$ if 4 out of 5 people dont convert. Many people have tried buying clicks at a low cost, then essentially reselling on their own site, but have had little success. The point here is it will take you a lot of time, trial … error, and money to get the right recipe to profit from this.

OR, you can invest that time in a wiser fashion by focusing on SEO as a source for those long-tail search keywords. You can do the same amount of work, get words that are less competitive, and if your page is correctly optimized, you will be better off in the long run. No matter your CTR, you are going to end up having to invest less of your capital in the venture. Your time is going to be the biggest investment you will have to make. Once you have invested the necessary time, whether you end up making a lot of money in this venture or only a little, it is not going to cost you anything out of your own wallet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: attorney marketing,law firm web design,seo for attorneys,marketing,advertising,internet marketing,computers,internet,seo,seo,marketing