Posts Tagged ‘lawyer internet marketing’

Do You Know The Secret?

February 3rd, 2010

For too long, search engine optimization companies have played the “secret” card claiming to know the inside scoop on how to rank in various search engines like google, yahoo, and bing. However, most of these claims range from misrepresentations to flat-out lies. It is truly amazing how much money is generated for bad SEO.

One of the largest investors in search engine optimization services is the legal profession. From solo practitioners to two-hundred lawyer law firms, the legal profession has bought-in to the promises of search engine optimization. The problem is that many of these consumers of law firm seo have no clue about what it is they are paying for.

Search engine optimization for your law firm should not be mysterious at all. What it comes down to is some technical know-how, effort, time, and even some skill. Even SEO-savvy lawyers are learning that it’s more about having time to perform the strategies than anything else.

While some search engine optimization can be effectively performed by attorneys themselves, many others are better performed by experts in lawyer internet marketing. Even if you don’t completely outsource your law firm SEO, getting guidance and assistance is likely to make your efforts both more effective and efficient.

Trying to decide whether or not to outsource your law firm internet marketing begins with a cost-benefit analysis of performing SEO yourself. If you think you can successfully get results from your campaigns on your own, then it might make sense to do it yourself. However, if you don’t have the time, or if your time is more valuable than the cost of outsourcing, well then, outsourcing your SEO is probably the best bet for you.

There are really 3 considerations that must be made before your decide whether or not to hire a law firm SEO consultant. First, do you have the technical know-how to properly execute search engine optimization for your firm? Second, do you have the time to effectively implement these strategies day in and day out? Third, is the cost of your professional time more valuable than the cost of outsourcing?

Want to learn 5 of the most common law firm internet marketing mistakes? Download our Free E-Book: 5 Lawyer Marketing Mistakes To Avoid. Learn more about law firm internet marketing from our pros.


Comments Off »

Posted in Attorney Marketing

Tags:

Content Writing Key For Attorney Internet Marketing

January 15th, 2010

Attorneys using the internet to market their practices need to be aware of the content being publicized on their sites. There are many important ramifications of having original quality content on your website. These can range from ethical considerations, marketing effects, and search engine optimization aspects. While some lawyers provide their own site content, many more are turning to third-party content sources. A content production firm will produce new, fresh, and unique content for your website. However, if you decide hire a content production service, be sure you grow your relationship slowly.

By now, you probably understand that hiring a good search engine optimization content firm is so important. Before you commit to hiring a particular firm, it is definitely advantageous to have some basic SEO knowledge. This way, when you compare the services of one firm to another, you will understand the key differences from firm to firm.

One of the core search engine optimization components that your content provider should understand is keyword density. Keyword density represents how many times your targeted keywords are used on a page. If this number is too low, you may not get the full benefit of the SEO for that term on the page. On the other hand, if the density is too high, also known as stuffing, search engines like google may actually penalize the page or your entire site.

Since your content provider should be writing content optimized for your keywords, you need to supply the provider with the keywords that you’d like targeted. This is another example of why having your SEO and content provided by the same firm is economical. Your SEO should be handling keyword discovery for your firm. Since they know your core keywords best, they will be able to provide content that is optimized for all keyword segments. In any case, it is important that your content provider is familiar with your keyword goals so that they are able to appropriately leverage those keywords in the site content.

In addition to keyword density, your content provider should also be familiar with keyword placement. Keyword placement deals with where keywords are placed on your web page. As a guideline, keywords need to be placed higher on your page. Some other good places for keywords are titles, headers, anchor text, and bold and emphasized text areas.

Using the internet to market your law firm must begin with quality content. The problem is always finding fresh, unique, and seo optimized content that you can rely on. While producing your own content gives you maximum control of quality, it is not always properly optimized. Further, it is difficult to produce good content on a regular basis. That is why hiring a content providing service can be such a good choice.

Attorney internet marketing and lawyer search engine optimization marketing solutions need to be about performance. Low-risk, affordable, and measurable solutions are often the best at generating results. We provide you a full-spectrum of attorney internet marketing services specifically designed to generate new clients.


Comments Off »

Posted in Attorney Marketing

Tags:

Law Firm SEO And Lawyer Marketing Online

January 15th, 2010

Using the internet to conduct a lawyer marketing campaign should begin with search engine optimization. In terms of efficiency, law firm seo produces some of the highest return on investment. However, getting return on your seo lawyer marketing investments, requires some basic knowledge about which techniques are effective and which are not.

When it comes to lawyer internet marketing through SEO, the goal is to increase your firm’s placement in search engines for your core, relevant keywords. As you implement more law firm SEO strategies, your site will climb the “search engine ladder” and become more visible to those who are searching for it. More visibility means more traffic. When this traffic is targeted, it will turn into new potential client opportunities for your firm.

Law firm search engine optimization speaks to your website’s ability to “rank” in the organic search results section of a search engine. Organic results are not to be confused with paid results or “sponsored” listings. It is worth noting that many consumers recognize the difference between the organic results and the paid listings. In fact, over seventy percent of total search traffic click on natural listings over paid listings.

Obviously, the biggest distinction between natural listings and paid listings, is that your pay for clicks on paid listings while you pay nothing for clicks on organic listings. In terms of return on investment, ranking in the natural results opens the possibility for much higher returns on investment as your cost for traffic acquisition remains fixed. In paid search, your acquisition will grow depending on your conversion rate (a topic for a different article).

Having success with lawyer search engine optimization is critical to most other forms of lawyer internet marketing. For example, social media marketing and press release marketing will both greatly benefit from search engine optimization principles and techniques. It is much easier to start with an SEO campaign and branch out than to have to re-optimize your existing campaigns. That is why having search engine optimization in mind from the beginning is so important.

When it comes to outsourcing your law firm’s search marketing, make sure you hire a company that understands the unique regulations and requirements of marketing a law firm. These requirements vary from state to state and can lead to ethical violations if not taken into consideration. It is wise to ask about those types of issues prior to selecting the company to handle your online lawyer marketing.

Leveraging the power of the internet in your law firm marketing must begin with content. Without content, you don’t have a website. I always find it helpful to remember that the internet began as a platform for academic citation. If your publication was good, it got cited. Learn more about lawyer internet marketing on our blog.


Comments Off »

Posted in Attorney Marketing

Tags: