Posts Tagged ‘legal marketing’

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Law Firm Marketing: Methods To Use The Internet To Market Your Business And Increase Profits

November 10th, 2010

In today’s competitive world, any business has to device some way of reaching to customers to improve its market base. As a result, Law Firm Marketing is a critical survival tactic for those who own such firms. With the number of people using the internet growing day by day, marketing a law firm online can yield better results than using the traditional marketing methods.

A business website is akin to a business card in these technological days. It has become the standards by which businesses and companies are judged. It would therefore be a giant step towards online marketing of your firm to create a website for it. Visitors seeking law firms can then log into your website for more information about your firm.

Once you have the website in place, think of ways of driving traffic to your website. To drive more traffic to your website you may use such methods as corporate networking and links-sharing, pay per click strategy, use of legal directories and many other.

Writing and online publishing of legal articles can also be an effective way to achieve the desired web presence. There are many websites that arespecializing in article publishing. Most of these websites publish articles from a wide array of subjects and on different topics. Publishing your law related articles in such websites will make them less likely to be found by people searching for information about legal services. To make your articles achieve the desired goals, one should therefore, publish them on websites with law related content.

The social networking websites that are growing in popularity with every passing day are something that is definitely going to be with us for a long time. With the great number of people using these social media websites, any business that does not jump on board is at a risk of being overshadowed by those that take up this highly effective marketing strategy. You should therefore, consider using social media as a marketing tool for your law firm.

Use online maps to let people that might be looking for legal services know where your firm is located. Online maps is an internet service that enables people to easily locate any place on the world map. People use it to locate given places from specific locations that they are familiar with. Knowing the services that you offer and convinced that they meet the standards that they want, customers will want to know where to find you. Google maps provide an effective way to tell people where your business is situated.

You probably know that videos are more impressive than plain text. People are likely to spend more time watching a video than reading text. Using online videos to market your law firm will therefore give you an advantage over those using plain text in their online marketing. Above being eye catching and popular, videos also give your visitors a personal connection to your firm.

The other popular strategy for online Law Firm Marketing that can work perfectly well for owners of law firms is creating personalized blog. This helps bring in more and fresh ideas and create a personal touch by the law practitioner. Blogs also help increase the law firm’s visibility brought about by the establishment of the firms website.

Law firm marketing can be helpful to focus on the prospective clients who are most in need of attorney services. Legal marketing is a way to reach more people in a responsible way.


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Acquire More Clients And Improve Your Business Through Legal Marketing

November 9th, 2010

To gain new customers through lawyer advertising, one must draw their attention to law firm and legal practice. This is one of the core goals of legal marketing. This is usually a give and take undertaking. Customers should be allowed to respond to some marketing plans and their interest must be taken care of.

There is a reason why most lawyers who are not experienced fail in this field. They do not pay attention to responses they give to their customers as far as this legal practice is concerned. Additional effort must therefore, be put into this to continue getting new customer leads. There is no quick fix magic when it comes to lawyer advertising needs.

Make clients get as much information as they can. This is one of the best approaches to make it through this filed. Clients can simply fill in a form to request for additional materials they need. They can be furnished with free books, guides and CD’s to act as additional materials to take care of their legal needs.

Digital materials like e-books and PDF guides are preferred by most users who already have their marketing management software into place. Technically, these materials are processed through a website. Users should feed directly into their database software because the software is programmed in a way to email needed materials. So long as you got the system setup, this process is very easy.

Using physical materials can be a bit tricky but this can be simplified with good client database software. One can do this by setting a software to the auto-generate mailing label address which will be used for sending any physical information packages to clients. The materials should reach clients on time regardless of whichever means one chooses to deliver the materials.

It is important for one to respond on time to client needs. Most potential clients do not rely on one lawyer for additional information. Depending on their personal needs, they have two to three or even dozens of lawyers. One has to keep on a client’s radar to make any meaningful profits in this legal business. They must carry out quick follow ups to the initial response on a weekly or fortnightly basis.

One can also respond to this type of marketing via the internet. The internet presents lawyers with ripe orchard opportunities in this field. One proven strong asset of lawyer advertising is a blog. A blog allows one for some amazing one to one customer interaction as well as providing lawyers with a good forum for personal development.

Customers face different challenges on topical issues and blogs can be used to introduce any new legal perspectives. In addition, they can be used in providing customers with a direct opportunity to participate in any public forums. This is one of the best ways of re assuring customers that one is reliable and is not afraid of making public their stand on legal issues.

The key here is to understand that customer’s give you honor by responding to lawyer advertising. Their interest alone needs to be honored back. Whichever means one chooses to respond to their customer needs, sort of reply is will always be welcome. Those in legal marketing succeed only by developing strong customer-attorney relationships.

From time to time, we all have to find a legal marketing plan. We have legal marketing lawyers waiting for you that will help you with that problem.


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Never Discount Law Firm Marketing

November 8th, 2010

There was a time when law firm marketing was not allowed by the bar association but that time has long passed. Today attorneys must market their services or face going out of business for lack of clients. There are many ways to market on the internet which have proven to be inexpensive and effective methods to promote a law firm.

If a lawyer does not have a website she will have trouble finding clients. Today most people go on the internet when they need to find a lawyer. If the lawyer is not online then he does not exist as far as many people who go on the internet are concerned. The law website has to have basic parts such as an about page, frequently asked questions, and contact information.

The about page should contain information about the legal staff and their expertise. The frequently asked questions page should address questions that previous clients have had and should provide clear and succinct answers. The responses should not be saturated with legal jargon so that lay people can understand the answers. Include the hours when people can contact the law office and reach a live person and not a voice mail.

Monitor the website for traffic in order to discover if the site needs to be altered. There are many ways to track a website’s traffic for instance there are software programs that can be downloaded which are easy to use. Online companies also track websites for a monthly or annual fee and can be worth the expense.

The site should be tracked for the number of visitors per day to the site and which pages visitors go to most. The website should track where visitors come from, how they found the site, and how long they stay on a particular website page. This information will help determine how effective the website is and if it should be altered.

Include the website in a legal directory that will drive traffic to the site while at the same time increase page ranking. It is imperative to have the law firm website ranked on the top of the search engine results pages. The higher the website is ranked the more traffic the website will receive. The legal directory will also index the website pages which makes the site search engine friendly which improves page ranking.

Article writing is a great way to promote any business online including a law practice. People go online to find information. For instance if someone has been arrested for driving while intoxicated that person is going to go on the internet and look for information related to his charge and read articles about DUI.

The articles should be included on the firm’s website and listed in online article directories. At the end of the article include a link to the firm’s website so people who read the article on the internet can go directly to the firm’s website for more information. These are only a few of the many ways law firm marketing can be done online.

Law firm marketing is commonly accepted now by prospective clients who need to learn about the types of practice carried out by a legal firm. Creating a law firm marketing plan should be intentional to reach the targeted audience.


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Law Firm Marketing Tips To Get A Law Firm Admonished

November 6th, 2010

Internet marketers have their own ways to get their businesses noticed. They will avidly place different ads and articles all over the place to try to build up their page rank. However, if you are a lawyer, how can you engage in law firm marketing without losing your clients in the process? Believe it or not, there are a lot of different things that you can do to help you promote the legitimacy of your firm.

The good this is regardless if your particular firm is avidly working on a high profile case or not there is a way that you can help market your law firm without breaking any laws in the process. The best way to do this is to speak about different laws that were passed within your city or town.

It is hard to believe that there are a lot of consumers that have no idea about the law and what happens with it. Lawyers that opt to post different articles and discuss different things about laws that have been passed will seem like experts in their field. This will make consumers feel more confident when it comes to hiring your firm as their main attorney.

It is simple to get your particular firm noticed quick by simply submitting some ideas to newspapers or creating your insight on the different laws that congress or your state has passed. It seems as though papers and even the people who peruse the internet are extremely interested in the different stories concerning the law within the area that they reside.

Locating a story to speak about is not difficult to do either. Anything that impacts the people who live within your area is considered to be newsworthy information. Therefore, if something is going on that is good or bad for typical day to day consumers someone needs to tell the public about it. Why couldn’t that someone be your law firm?

Aside from submitting interesting stories to different news channels there are also a lot of online advertising campaigns that lawyers can choose to engage in. Now, when doing these campaigns these attorneys still need to focus on things that are important to their potential consumer base.

So what types of stories would grab the hearts and minds of consumers? Well, anything that focuses directly on them would be a great start to a story. However, if you are opting to take the internet advertising side of things you will also need to ensure that your particular story is optimized by the search engines. Optimization will help you ensure that search engines are crawling your compositions and sending traffic your way. More traffic means you will have more consumers interested in obtaining your services.

If you want consumers to be drawn to your particular practice, you have to show them what your firm can do to assist them with their legal matters. The truth is law firm marketing is not complex to understand. The only problem is a lot of attorneys are opting to take the wrong avenues when they begin advertising the services that they offer to the general public.

Most of these firms will try to boast about their firm and how great it is. Consumers could care less about what you feel about your particular practice, they want to know what your practice is willing to do for them instead.

By designing a law firm marketing plan, you can target more prospective clients with the services that you provide. Law firm marketing techniques are just as effective as those in other types of businesses


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Choosing A Quality URL For Your Firm

September 29th, 2010

Deciding on a domain name for your law firm is a crucial task. Sometimes, attorneys do not take into account the many variables that ought to be involved with choosing. Below, I have addressed a handful of points to contemplate when you’re considering the website name to use for your law firm blog or website.

Take Into Account the Search Terms – When you first get started pondering the domain you want to use, consider 4 or 5 different search phrases that best summarize your law practice. What sort of words or phrases would individuals search for while looking for your services on the internet? As soon as you’ve selected those it is easy to cluster them with each other or add additional terms to generate a domain name. For instance you might be establishing a site for your Illinois injury law firm. You could use terms such as Illinois injury, Illinois accident, etc. as seeds and mess around until you discover a good, available match. Due to the fact that virtually every common keyword phrase is already taken, you might put words such as “info” or “group” on the end of the domain name for increased accessibility. Feel free to use hyphens too.

Look For a Name People Will Remember – You have to consider using a url that individuals can recall easily. Something similar to www.slmnlaw.com will probably be considerably more difficult to recall than www.ErnieTheAttorney.com. This is particularly important if you are promoting the domain offline where potential clients will need to return later to type the url into a web browser. It is also a good idea to use .com whenever you can because most people are not that tech-savvy and really aren’t knowledgeable there are additional domain extensions in existence.

Go With A Short Domain – A short website name is a lot easier to recall and a lot easier to type-in. It should fit better onto business cards and will also be less difficult to use as email addresses.

Never Make People Guess What Your Site Is About – Your law firm’s domain must reflect what it is that your law firm does. On it’s most basic level, your domain should convey your website is about legal services or the law. Specifically it may specify the geography or legal topics you cover. Without doubt, nobody should need to wonder what service you provide.

Research Accessible Domains With Handy Tools Such as Domize – Domize is a search engine for domains. You are able to enter website name ideas into the search engine and Domize will show you the availability while you search for the name. This is a much quicker method as compared with using a registrar such as Godaddy.com to search for available domain names.

Learn how to build your professional reputation online with our free law firm internet marketing tools. Find out advanced law firm internet marketing techniques and strategies.


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5 Legal Internet SEO Techniques Attorneys Should Staw Away From

September 2nd, 2010

Due to very little time and tough competition, playing around with unproductive web-based marketing strategies is a waste of time. With the help of experience in addition to testing, I propose to you five internet marketing approaches for attorneys that you should keep away from..

1. Flash websites – Search engines like Google, Bing, and Yahoo can’t crawl Flash well. This usually means that your beautiful, website created with Flash won’t appear in search results when individuals are searching for your law firm. That’s simply too significant a market to block yourself from. Adding a few flash areas on particular sections of your site could be alright (I would recommend getting a experienced Seo to check over the Flash sections to be sure), but do not craft the entire site in flash.

2. Comment Spamming on Blogs – Comment spamming involves building links back to your firm’s site by leaving pointless comments on various other sites, legal blogs, and content. From a technical perspective, comment spamming is a waste. Most comments will certainly be moderated by the blog author and never posted. Those junk comments that do get displayed will most likely be “nofollowed” which means the search engines won’t offer you credit for the backlinks. If you publish a useless, generic comment, it isn’t very likely people will make an effort to head back to your website rendering your work a total waste of time.

3. Not Keeping An Eye On Your Law Firm’s Brand – With the introduction of LinkedIn, Facebook, and real-time info sharing, the inability to monitor your firm’s brand online is a large mistake. I don’t have to say to you that your reputation is probably one of, if not the most, crucial assets you have as an attorney at law. It is critical that you setup notifications to ensure you know when your name is brought up and can respond appropriately. Using a free program such as Google Alerts lets you to create automatic emails that will be delivered when content is circulated on the web about you or your law firm.

4. Failure To Understand The State Bar Marketing & Advertising Policies – I really shouldn’t have to let you know that attorneys are held to a distinct standard regarding ethical advertising. Since each state bar establishes it’s own ethics regulations, it is essential that you take the time to study what is allowable and what isn’t. Do not pass on this important task to a marketing firm, it is not their bar license at stake if something goes awry.

5. Not Using An Analytics Program – If you are not gauging the overall performance of your legal website with a free of charge, powerful analytics program such as Google Analytics, than you just aren’t going to be able to play with the big boys. As a way to develop, mature, and make needed changes to your strategy you will need to know what has happened, exactly what has worked, and what has not. You simply cannot acheive this without using an analytics software. There is no defense not to utilize one since one of the best ones out there, Google Analytics, is absolutely free. Get this launched right now and take twenty minutes to understand how to make use of it.

Learn how to build your professional reputation online with our free attorney marketing tools. Find out advanced attorney marketing techniques and strategies.


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Lawyer Marketing & Social Media: How Web 2.0 Changes the Game

February 6th, 2010

Lawyers are finding it difficult to let go of the older methods they use to market their services. It’s difficult to change habits we’ve grown comfortable with. I find this is especially relevant to lawyers promoting their services on the web. Again and again, I see lawyers that participate in blatant self-promotion. The effect is not what they desire.

Websites, newsletters, blogs and other advertisements are becoming increasingly self-promoting.

Gaining a presence on the web can work both for you and against you. In other words, even though people may know who you are, it may be for the wrong reasons. When you are marketing professional services, such as legal services, not all publicity is good publicity.

Make sure you aren’t producing content that is purely self-promoting.

Here are some ideas to consider.

1. Stop talking about yourself. By writing about the material you know best, by positioning yourself as an expert in your field, and by making your content creative and interesting, you will promote yourself indirectly. Think about the last article you read that you really enjoyed. I bet if you didn’t know the author before, at the very least you checked out who they were afterward. This is what lawyer marketing on the web is all about.

2. You have a very brief amount of time to make your point. People on the web have ADD. Make sure you can make your point quickly and concisely. You want to be interesting and informative, but not long-winded.

3. Update often, but don’t over-do it. With web 2.0 lawyer marketing, you will not keep an audience if you write content once every other month. On the other extreme, it isn’t necessary to produce 4 articles a day. The best course of action is to plan out two to three blog posts and week. Do the same with your contributions to social media (LinkedIn, Facebook, Twitter).

5. Be interesting in your own way. Writing about legal issues can be intense and not always interesting. Make sure you use your own voice and add your personality to your writing. A personal touch goes a long way and can help you to stand out as more and more information is put out into cyberspace.

Download This Free Guide: The Short E-Book To Getting Your law office Found In Google. Simply having a website is like having a needle in the internet haystack. There are many law office SEO techniques that need to be done over time to actually get your site found.


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Legal Marketing Is Positively A “Must”

February 5th, 2010

It is a known fact that there are more lawyers in the United States than there are people who need them. As a result, competition is alive and well in this democracy. However, not only is legal marketing really a “must, ” but there has also been a change in the type of advertising being used. It wasn’t that long ago that consumers and some lawyers disapproved of the legal community advertising its services, but times have changed and more and more lawyers are using advertising to get their name in front of the public. Not many would dispute this.

Conventional advertising, radio, television, magazine and newspaper ads are what most people have grown up with as to how advertising is accomplished. However, for attorneys and other businesses, the Internet has proven to be one of the best advertising vehicles around.

It is a fact that any advertising enterprise using conventional media, i. e., radio, television and newspapers and magazines, is an expensive undertaking. Unless it is already successful, or unless the law office can float a loan based on current clients, it is very difficult, if not impossible, for a one-man law firm to employ such means.

One of the best ways to advertise in today’s world is on the Internet. Although there are costs involved, specifically start-up costs, hosting costs and update costs, it still is one of the best ways to get your message across to the most amount of people. As a result, despite the cost, it creates a better ROI (Return On Investment) than many other advertising venues.

Advertising on the Net using “Pay-Per-Click” is very advantageous, although it can be expensive. Pay-Per-Click (PPC) refers to the sponsored ads showing up on the right side of the page when one is performing a search on a search engine like Google, Yahoo, and/or Bing. If a prospective client clicks on an ad, he or she is taken immediately to the attorney website. It’s an important part of web marketing if a business can afford it.

There are other benefits for attorneys that come with using Pay-Per-Click. These ads can be geo-targeted so an attorney can pick and choose where he or she would like to advertise: locally, statewide or nationwide. Targeting a population can be crucial to the success of a marketing campaign.

Using Pay-Per-Click, times of day and days of the week can also be chosen so that the law firm doesn’t have to waste its budget on days or times when it would be likely that few people would be looking for their law firm. For example, a personal injury firm would want his ads shown twenty-four seven as an accident can occur at any time. However, a lawyer specializing in corporate law might want to limit the days or times that the ads are shown saving his budget for higher traffic times.

More and more the numbers are showing that legal marketing is a must to beat the competition. If a business has the money for advertising, it would be a great way to use it. Want to explore your marketing options, visit http://legal-marketing-center.com/.


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Internet Advertising for Lawyers: How to Write for the Internet

February 3rd, 2010

When you approach the art of writing copy for a legal website, it is important to keep a couple of things in mind. You not only need to explain complex legal issues in a way that your average person can understand, you also need to make sure you keep the attention of your visitor. This is difficult to do considering the fleeting attention span of web users these days.

Writing for the web is unique from other types of more traditional writing.

To be successful with your lawyer marketing efforts, you need to gain an understanding of how to write good web copy.

Even though writing for the web involves the important tasks of keyword placement and search engine optimization, for this article I want to approach writing from the perspective of a visitor to your site. I would like you to think of the suggestions that follow from the standpoint of usability and engagement with your site.

The following are a few ideas to think about when you are writing web copy:

1. Use lists – People love bulleted lists on the internet. This makes the content easier to quickly look through and scan.

2. Have a conversation – Users on the web expect to have a higher level of interaction than through other forms of media. When you write, use your own voice. Write as if you are having a conversation. This will be much better received by your readers.

3. Don’t write with industry buzzwords – Stay away from legalese. People need to be able to engage with and understand what you are writing. If you don’t achieve this with your web copy, then users will quickly leave your site. It is important to write in a way that conveys your points, but stays simple enough for others to understand.

4. Use pictures and videos in your writing – Pictures capture a users attention. They can make the page interesting and complement your writing.

Take some time to look over the existing copy on your website. Are you following the guidelines set forth above? If not, making a few changes will go a long way towards improving your website copy.

From helping your law firm attorney internet marketing efforts efforts, to getting new clients or building a new business connection, we measure, test, and optimize the entire process. We know you’re busy. Contribute as much or as little time to the attorney internet marketing process as you like.


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Advertising For Lawyers: Using Multiple Calls To Action On Your Website

February 1st, 2010

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli

When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.

For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.

If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm’s phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.

“If a prospect wants to contact me they go to my contact us page!”

I agree that your website should have a contact us page, but you have to think about why a prospect wants to contact you. Think about things from their perspective. They have a problem they want addressed. Give them help with that problem in the form of a free e-book or consultation. When you do that, the prospect will have more incentive to call or fill out your form.

Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.

Learn how to build your professional reputation online with our free attorney internet marketing tools. Find out advanced attorney internet marketing techniques and strategies.

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