Posts Tagged ‘seo.sem.search engine optimization’

Importance of Keyword Location on Your Website

November 20th, 2009

For high quality SEO, there are many more important factors to pay attention to besides just the selection of keywords and the potential density you use. Another huge factor that affects your results will be the location of keywords on webpage that you have on your website. A simple tweak or change to your existing content will help you instantly improve your rankings as your content is viewed as more relevant, credible and important to whatever search was originally made.

Where Should I Place Keywords on Webpage for SEO?

As already discussed, the location of a particular keyword on a webpage can make a big difference for how much it helps the ranking of a site. When you’re looking for the most effective SEO option, there are two places where keywords can immediately make a large difference. The first is right at the beginning of your content and the second is right at the end of your page. Both of these can lead to big SEO gains.

By showing that your content starts and finishes with the keyword in question, you are basically saying that the entire page is about that topic and therefore it’s highly important and related. Therefore, if you haven’t been using your keywords in the first and last paragraphs on your page then you have been missing out on some easy to perform SEO strategies.

It’s also important to understand that in many cases your content on a particular site is not the last words that come up on the page. For example, you may have a full set of links, advertisements or even disclaimers on the bottom of a page. Or you could have comments on a blog from people who have already read your article.

If you have this on your website then you want to still ensure that you have keywords on webpage that are the last thing found. To do this, go into your footer and insert a sentence, phrase or even a few short lines that includes your most important keywords. These can like a site mission statement or motto, or it can even be a copyright notice with added keywords.

Besides placing the keywords at the beginning and end of a page, you should also pay attention to a few other factors as well. For example, keywords should be used regularly and consistently throughout a piece of content. This is opposed to having one paragraph jam packed with multiple uses and no other uses found anywhere else. By spacing out your keyword inclusion you are showing a natural flow to your article and ensuring your entire page gets seen as relevant.

Where you place keywords on webpage within your site will make a huge difference towards your overall SEO success. Most importantly, place your targeted phrases in the beginning and end of a web page to help the entire page gain relevancy. Then remember to follow other best practices as well to ensure you see fantastic success in the search engines.

RankFast representitive Nicholas j Halmond is an expert in search engine marketing – SEM. Visit us we offer many seo services such as link building services, keyword research, competitive analysis, website seo analysis.


Number of Keywords on a Webpage for SEO

November 14th, 2009

By now everyone knows that keywords and SEO go hand in hand with one another. They are one of the main elements of optimizing your website and they must be paid attention to. However, many people overlook some of the smaller details with keywords that end up making a big difference in your success.

One of the overlooked factors that people don’t give much attention to is how many keywords you should target on a single web page. The truth is that many people want to do too much when they work with SEO. It’s easy to get ahead of yourself and try to cram tons of keywords on one page, assuming that the more you use the better. However, that’s not really the way that it works.

In actuality, SEO takes much more precision than that. There was a time when SEO first picked up steam when that kind of strategy may have worked. At that time, a lack of competition and a lack of sophistication made basic SEO strategies such as this work.

Today, many people practicing SEO try to target too many keywords on a single webpage. They figure, if I have 25 figures I’m trying to rank for, I should try to make every one of my web pages get ranked for all of those keywords. It’s like playing the percentages, giving yourself more options and therefore ensuring that you’ll see great results.

However, in actuality the opposite is true. More is less when it comes to SEO and the number of keywords you are trying to target. By targeting too many on a single web page, you aren’t doing anything but thinning out your focus. You’ll also likely be including so many keywords that your content will come across as spam to both the search engines and your visitors.

So what’s the solution for how many keywords to include? There is no exact number, but a good start is to target 2 to 3 keywords per page with your SEO strategies. Then, if you have a dozen pages on your website and that list of 25 keywords, you can make each page go after about 2, and you’ll be targeting every one of your keywords. You’ll be reducing the overload and making your site much more specific and targeted. Your SEO results will quickly improve and your rankings will soar.

When you divide your keywords up onto individual pages like this for SEO, then you’ll be able to target each and every one of them more effectively. If you have 20 web pages on your site and 50 keywords, you can dedicate each page to two or three of them, expanding your scope and your presence in the search engines.

Therefore it’s important to use common sense and base your judgments according to how much content you have, and what looks natural to you as you look at your page. Remember that with SEO, most people try to do entirely way too much. Keep it simple and keep your focus to 2 or 3 keywords per web page.

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