Generating traffic to your website is crucial if you want to make any money online. This is the plain and simple truth of the matter. Website promotion and traffic generation is hands down one of the most valuable skills to have as an Internet Marketer. Article marketing is website promotion via writing and submitting articles, thus giving you extra exposure, backlinks that provide a search engine optimization (SEO) benefit, thus giving your website more traffic. The question remains however, if that is all there is to getting traffic to my website, why isn’t my website getting a massive stampede of visitors, flooding my bank account with sales? If web promotion is what you need whether for yourself or your business website then it should use a fine blend of On-Page and off-page SEO Strategies, Link Building, Advertising and various other website promotion strategies in order to have a well balanced promotional campaign. Below are ways to promote your website as well as some article marketing tips and strategies to drive traffic to your site.

* Promote your website through press release marketing. Writing and submitting press releases can help give your website huge exposure in addition to providing SEO (search engine optimization) benefits giving your website a better ranking in the search engines. Many PR sites have high page ranks, therefore some of that is transferred to your website as a result of your press release linking to your website.

* Submitting to link directories takes very little time and is well worth the effort. This is especially good for getting links back to your website

* Blogging (Web Log)- Every business website should have a blog hosted on their domain, or at least have one. Blogs get a lot of attention from the search engines like Google, Yahoo and Bing (formerly MSN/Live). Blogs are usually the source of fresh, constantly updated content in which the search engines eat up like none other. When owning a blog, you should try to post at least 3 times a week, if not once a day. Blogging programs like Wordpress or Blogger are great places to start blogging if you are unfamiliar with the topic.

* Promote your website by paying for your advertising. You can supplement your link-building and SEO efforts with paying for your traffic and exposure. Ad networks, like Google Adwords and Kontera allow publishers to put your ads on their websites and you pay for the traffic. This should be used in conjunction with organic search engine marketing (SEM).

* Article Marketing (Hand Submission)- This is where a good portion of traffic comes from. Writing and submitting your articles to article submission websites offers benefits in numerous ways: 1. Provides a valuable one way link back to your website which will help you in ranking higher in the search engines 2. Helps in portraying yourself as an authority in your specified field, thus building consumer trust and interest and 3. Depending on the article submission site, your article itself could rank extremely high in the search engines giving your website extra exposure.

* Automatic Article Submission Software or Service – In addition to hand-submitting your articles to various article directories, it is also highly recommended that you purchase some form of automatic article submission software or service. This can save you both time and money. What automatic article submission software or services do is they automatically syndicate your content to hundreds of websites across the Internet, providing TONS of backlinks and TONS of exposure. So why not just do this? Well, by hand-submitting your articles you have a higher chance of approval and getting your article on the actual article site. In addition, by hand-submitting your articles you can pick and choose the article sites that you want to submit to, this is most often not the case with automatic article submission services or software. Your article marketing strategy should include both types of article submission for a well-balanced website promotion strategy.

* Social Networks – Creating profiles and adding “friends” in social networks provides you with not only another source of website traffic, it also helps in creating a “web presence”. Participating actively in social networks gives your business a heart and soul and is another way for people to build interest in your business.

* Promote your website using social bookmarking to bookmark your content and sharing it with others. Social bookmarking lives in the realm of social networking, but deserves its own attention. Social bookmarking provides SEO benefits while giving people yet another method of finding your content on the web.

* E-mail marketing, like paid advertising and organic SEO strategies, should always be adopted as another form of traffic generation and a way to keep repeat business. Sending out promotional e-mails and newsletters help by gaining consumer trust and giving personality to your Internet business.

Whether its writing and submitting press releases, submitting to link directories, blogging, paid advertising, hand submission article marketing, using automatic article submission software or service, social networking and social bookmarking or email marketing, every method has its place in the online business world. Instead of adopting only one method, try to at least learn and use a little bit of each. By doing so you’ll be able to tap in to all sorts of traffic channels thus supercharging your website promotion and making more money in Internet Marketing.

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