Posts Tagged ‘writing’

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Codes Of Conduct That You Should Understand If You Want To Be A Blogger

November 10th, 2010

With each dawning day you find new blogs and the interesting thing about them is that the owners think money will start raining on them overnight. They do not put issues of training or experience as an integral part of a successful blog. In actual fact, the standards have dropped even though the blogging has increased in popularity.

Blogging can be a good marketing tool in the hands of an experienced marketer who can use it to establish trust and thereby promote their products.

The above scenario can only be possible if the blogger can earn the respect of the users and he can only achieve this seriousness if he follows the “code of conduct” or what could be referred to as “blogging etiquette”.

Factual Accuracy: It works it the blogger can handle serious research before posting stuff on the site and making sure that whatever appears there is of high standards and carry accurate information. By this the owner will establish credibility and earn the trust of his readers. Facts should be counter checked and updated frequently so that the blog is kept fresh all the time.

Monitor the blog: It takes hard work and keen interest. Do not neglect anything, and so keep checking and reading through the material that is appearing from contributors or comments that enter the blog. This is for the purpose of identifying any fake or unsuitable material. Remember not everything will be acceptable to all your readers. Some people would like to post articles that carry inflammatory stuff that would offend others.

A damaged reputation would cost you your readers and people would just keep off.

Cite References: It is always expected that when your work contains other people’s ideas or material, you should give them acknowledgement. If you have used a feature from other people’s works or writings, it is good to put a reference that cites this. In doing this, remember not to distort or change the facts as they appeared in the original works because this would lead to breach of copyright.

If you can manage to go by these rules, then the sky will only be the limit as your success will be eminent. Just keep the work fresh and interesting and that will see you to great heights.

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5 Tips Which Will Help You Draft Posts

September 14th, 2010

Your legal blog ought to be one of the lawyer marketing strategies you take advantage of. Writing a blog can certainly be difficult and sometimes inconvenient. It’s difficult to think of new content strategies on a regular basis. The following are several recommendations to jump start your creative juices.

1. Construct A List – Internet visitors love to read lists. Lists tend to be easy to absorb and suit the way content online is browsed.

2. Direct people to good links – It’s difficult to find the needles in the haystack that is the web. Your site visitors will recognize the value of a good collection of helpful hyperlinks to posts, resources, etc.

3. Disclose A Personal or Professional Story – Your fans will love a good story you reveal relating to your experiences. Stories evoke emotions and feelings get individuals involved in the conversation. Bring up a story concerning a difficult client or a challenge you encountered professionally. Individuals will identify with you.

4. Provide Insight & Competency – You have obtained a lot of expertise over the years, use that expertise whenever authoring blog posts. Consumers have concerns and turn to the thought leaders within the legal industry to get answers. Establish yourself as a thought leader by writing about it in your law firm’s blog.

5. Read A Couple of Blogs In Your Legal Niche – Looking at other law firm blogs and staying up-to-date on the content is a fantastic approach to secure ideas for your own blog.

If you spend some time to frequently produce good legal blog content, you will see a significant gain in your law firm marketing efforts. A blog will help you get seen by search engines like Google, confirm your credibility in your niche area of the law, and produce a beneficial resource to clients searching for instances of your experience.

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The Significance Of The Court Reporter Role

July 31st, 2010

TV shows and movies do not accurately depict court reporters do much more than type court proceeding transcript. Not just relegated to court, they also help make accurate transcripts of conversations, speeches, legal proceedings, and other times when it is important to record verbal exchanges on paper. Often these are used for a record and sometimes as legal proof. They are an extremely important piece in legal proceedings. They ensure complete and accurate documentation. Sometimes they assist the judges and the attorneys by not only organizing the records, also searching through them for the information they need. Well versed in courtroom procedure and in administration, they sometimes even have suggestions for the judge and the attorneys. It has been increasingly common that they help provide services, like translation or closed captioning, for those who are hearing impaired so that they can know what is going on in the courtroom. The court reporter role has expanded from the person making written accounts of court proceedings, to doing so many other things.

There are a few different ways court reporting happens. The most often seen is the stenographic method where stenographers record all statements given during proceedings. This is also the kind seen in TV and the movies.

Real time court reporting is another method. This is where the stenotype machines that can be utilized for captioning link to a computer. The keys typed by the stenotypist is automatically displayed in the process Communications Access Realtime Translation (CART) which is used wherever the hearing-impaired needs it. The impaired can be a witness, as jury member, or even in the audience.

Court reporters aren’t just used in court, but they are also often used to record everything that was said in a convention, so that it can be used later. It helps those who did not attend so they can read what happened. These conventions can be award ceremonies, banquets that have speakers, seminars, and business meetings.

Conventions sometimes need records of verbal statements. The people that could not attend can read a record of the happenings. This could be any type of convention including business meetings, seminars, or even award ceremonies.

Some corporations like to have professional and certified transcription of each meeting. Some of these corporations are condo associations, or even banks. There are companies specifically for court reporting companies that have this service.

It is not uncommon for corporations to have transcripts of every meeting professionally done. Corporations can be either banks, or sometimes condo associations. Most corporations that need this type of service go through stenographer companies.

Court reporters are somewhat a jack of all trades. They don’t just stenograph and create accurate, easy to read transcripts for court cases, but they also organize them such that if some information is needed, they are expected to retrieve it. They are used for recording speeches, meetings, and anything else where word for word accounts being recorded are critical. It is often that their transcripts are needed in the appeals process. In addition, they set up assistance for those hard of hearing or otherwise handicapped. Needless to say, the court reporter role is much more important and involved than most people think.

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5 Tips To Attract More Readers To Your Law Firm’s Blog

July 22nd, 2010

Legal professionals often explain to me that although they put forth the hard work to produce and manage a blawg, they find it challenging to get new followers. I have created a list of a few tips that with just a small amount of effort, will help to give additional visibility to your blawg.

1. Post your blawg to suitable web directories. Even though this might seem obvious, I am shocked at how many lawyers fail to actually do this. Posting your blog to directories will help to provide men and women looking for your blog material the potential to come across it. Just perform a search for “Legal Blog Directories” and start submitting.

2. Utilize Twitter to share your blawg articles. The significant aspect with Twitter is that like-minded individuals can easily find one another and share tips and articles around the web. You can implement a program, such as twitterfeed, to automatically tweet your articles as you publish them.

3. LinkedIn Groups and Facebook. Spreading your posts and thoughts with fellow law firms and group members via LinkedIn and Facebook is a very good method to get additional exposure. Get started by becoming a member of pertinent LinkedIn groups. Discuss your posts with the LinkedIn groups. If you produce useful material, people will visit to read and subscribe.

4. Comment on other Law Firm’s blawgs. The very character of blogging lends itself to communicating and discussion. Carve out time to look over other interesting blog articles and remark on these, discussing your thoughts. DO NOT SPAM. The idea of this exercise is to include yourself in the blawg community and participate in the dialogue, not spam others.

5. Work with social bookmark sites to distribute your very best articles. Submitting a beneficial post to sites such as Digg, Stumbleupon, Reddit, and Delicious can generate readers to your blawg. If others like what you have written, they will “vote” for it. This will get new visitors to your blawg.

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Sensible Reminders On How To Avert Plagiarism

July 21st, 2010

In many academic institutions, plagiarism is a serious offence that can lead to expulsion. Plagiarism in essence means copying someone else’ work without giving them any recognition.

Plagiarism can terminate your academic career regardless of whether it is intentional whereby you actually set out to copy other people’s work or accidental whereby you use somebody’s work without your knowledge.

The following are a few ways to pass up plagiarism:

This might sound very elementary, but it is crucial for you to mention your sources. However, you will be amazed at the number of students who simply do not refer back to their sources and you can blame it either on ignorance or laziness.

Many times the students have the habit of rushing to hand in the completed paper, they do not remember to refer to the sources at the end. A student might hence, not realize that he has to mention the source when he uses somebody’s work.

You need to carefully comb through your paper after you write it down as it is very easy for references from other works to find their way into the paper.

Since there is no differentiating the planned from accidental plagiarism you need to delete any words as soon as you notice them. Even the sentences from the paper that you believe were copied from someplace else either by accident or intentionally.

You should not feel lured to replace even a single letter from the original work if you are contemplating paraphrasing somebody else’s work. You are required to use their exact words in the paper and it would be great if you would always wrap it up in quotes as you mention your sources either at the end or in-line.

When you are aware of the rules to follow as well as you thoroughly go through your paper, you will easily steer clear of plagiarism. Remember that the penalty for not doing so could be grievously dangerous; thus you should not be slothful with your paper but you should carefully revise it before submitting it.

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How To Craft Content For Your Firm’s Website

July 18th, 2010

Lawyer online advertising begins with a built-in disadvantage regarding the information you are writing for the website or blog. The reason being the subject matter is intricate, in depth, and requires an advanced degree to grasp completely. The copy on your website and/or blog is faced with the unenviable task of describing, in layman’s terms, relatively intricate subjects while at the same time struggling with the short lived concentration of internet users.

It is important to recognize that writing content for your website is unique and really should be handled differently than other styles of conventional writing.

Effective law firm internet marketing requires recognizing how to write internet copy

I am going to address crafting web copy from the standpoint of usability and engaging your audience. Even though it is also beneficial to recognize how to create web content for search engine marketing,I am going to reserve that issue for another blog post.

Below are a number of suggestions to take into account when creating copy for your firm’s website and/or blog:

People visiting your website glance over the pagesthey do not read them – Keep your paragraphs and sentences concise. Make use of headlines and bolding that focus on your key points.

Utilize bullet points – Consumers appreciate lists on the web. When lists and bullets are applied correctly, a customer can more quickly check out and digest the information you provide.

Be conversational, less “markety” – I constantly point out that individuals prefer to buy from other people, not faceless firms. This is particularly legitimate when selling professional services. Make sure you write with your style, while preserving a professional tone.

Stay away from legalese – Not only doesn’t the average joe comprehend it, but they will swiftly dismiss your material and move ahead to another firm’s site. Focus is short lived on the internet, if a potential customer does not understand what you are stating, they will immediately go somewhere else.

Make use of images, video, and illustrations in your posts (where appropriate) – This makes your website much more aesthetically attractive and draws the users in.

A wonderful book to check out on the subject is Net Copy by Nick Usborne. It is a easy read that details how to approach writing online copy.

Having a deeper look at the content on your law firm’s website will boost the success of your lawyer internet marketing.

Understanding how to create engaging website copy is important for your law firm marketing. Writing copy that appeals to a user increases engagement and can be a nice compliment to your attorney SEO.


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The Four Types Of Letters Used When Processing Job Applications

June 10th, 2010

It seems as if cover letters and other types of career letters have become forgotten when applying for jobs. People don’t realize that many times a cover letter increases the interview chances and employment opportunities.

What many do forget, however, is that you can further display your skills and interest in the position by sending various letters at various times during the interview process.

There are 4 different types of letters that you should consider sending when applying for a job.

Cover Letter- While this is not a ‘must’ for applying for a job; it definitely adds some professionalism and accent to your resume and application. While some people just email their resume in with a quick one-liner, a cover letter goes beyond that.

Although it is not required to send a cover letter, it shows that you do want the job since you took extra time to write a letter along with your resume. It also demonstrates your writing ability, as well as gives the future employer a sample of who you are and what you are about.

Thank You Letter- The point of this letter is very self-explanatory. Send a letter like this after the job interview, even if you feel the interview didn’t go well. This shows that you are serious about the job opening, and are thankful for the company taking the time to consider you.

Acceptance Letter- When you decide to accept a job position, show your thanks and formality by sending a letter expressing your gratitude for the opportunity you are accepting. It is a way of giving a definite answer, as well as responding tactfully.

Declination Letter- Even if you are declining a job offer, it is very classy and acceptable to send a letter thanking them for the opportunity, even if you aren’t taking the job. This way you walk away from the interview experience on good terms and in a very professional way.

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Lawyer Marketing & Social Media: How Web 2.0 Changes the Game

February 6th, 2010

Lawyers are finding it difficult to let go of the older methods they use to market their services. It’s difficult to change habits we’ve grown comfortable with. I find this is especially relevant to lawyers promoting their services on the web. Again and again, I see lawyers that participate in blatant self-promotion. The effect is not what they desire.

Websites, newsletters, blogs and other advertisements are becoming increasingly self-promoting.

Gaining a presence on the web can work both for you and against you. In other words, even though people may know who you are, it may be for the wrong reasons. When you are marketing professional services, such as legal services, not all publicity is good publicity.

Make sure you aren’t producing content that is purely self-promoting.

Here are some ideas to consider.

1. Stop talking about yourself. By writing about the material you know best, by positioning yourself as an expert in your field, and by making your content creative and interesting, you will promote yourself indirectly. Think about the last article you read that you really enjoyed. I bet if you didn’t know the author before, at the very least you checked out who they were afterward. This is what lawyer marketing on the web is all about.

2. You have a very brief amount of time to make your point. People on the web have ADD. Make sure you can make your point quickly and concisely. You want to be interesting and informative, but not long-winded.

3. Update often, but don’t over-do it. With web 2.0 lawyer marketing, you will not keep an audience if you write content once every other month. On the other extreme, it isn’t necessary to produce 4 articles a day. The best course of action is to plan out two to three blog posts and week. Do the same with your contributions to social media (LinkedIn, Facebook, Twitter).

5. Be interesting in your own way. Writing about legal issues can be intense and not always interesting. Make sure you use your own voice and add your personality to your writing. A personal touch goes a long way and can help you to stand out as more and more information is put out into cyberspace.

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5 Ways To Increase Click-throughs On Your Legal Blog Post Titles

February 6th, 2010

We have all heard the proverb “don’t judge a book by its cover”. Unfortunately, we are victims of our human nature and every day we filter out the “noise” by quickly judging things to determine if they are worth our time. We must learn the art of creating captivating blog post titles so that when people are checking out the proverbial “book covers” on the web, they stop to see what we have to say.

Your best content will remain undiscovered if you don’t make the effort to write effective titles.

Here are five ideas to improve the effectiveness of your legal blog titles:

1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren’t legal professionals.

2. Check Out Magazine Covers for Ideas – Magazine copywriters are some of the best around. A magazine is located on a rack with hundreds of other choices surrounding it. They have just a few seconds to grab your attention with an attractive cover and create the desire to read more with headlines about the articles. Pay attention to the words they use and how they structure the headline. You can learn a lot from professionals that have been doing this for a long time.

3. Create titles that include lists – Consumers on the internet like lists. They are short and easy to digest. Blog posts and articles I’ve created using lists in the title have consistently been some of the most popular and frequently read.

4. Solve a problem – The readers of your posts often have a problem or curiosity they are trying to solve. By offering a solution to a problem that a reader identifies with, you will entice them to read your article.

5. Explain to the reader the right way to do something – Offering practical advice about a common situation or event can be a great way to formulate a good title. People are looking for solutions to problems they have. If you promise to offer a solution in your title and follow up on that promise in your article, you will be well on your way to increasing your readership and writing effective titles.

Remember to keep your titles short when possible. A good rule of thumb is 9 words or less. Also, be sure to capitalize the first letter of each important word in your headline.

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Internet Advertising for Lawyers: How to Write for the Internet

February 3rd, 2010

When you approach the art of writing copy for a legal website, it is important to keep a couple of things in mind. You not only need to explain complex legal issues in a way that your average person can understand, you also need to make sure you keep the attention of your visitor. This is difficult to do considering the fleeting attention span of web users these days.

Writing for the web is unique from other types of more traditional writing.

To be successful with your lawyer marketing efforts, you need to gain an understanding of how to write good web copy.

Even though writing for the web involves the important tasks of keyword placement and search engine optimization, for this article I want to approach writing from the perspective of a visitor to your site. I would like you to think of the suggestions that follow from the standpoint of usability and engagement with your site.

The following are a few ideas to think about when you are writing web copy:

1. Use lists – People love bulleted lists on the internet. This makes the content easier to quickly look through and scan.

2. Have a conversation – Users on the web expect to have a higher level of interaction than through other forms of media. When you write, use your own voice. Write as if you are having a conversation. This will be much better received by your readers.

3. Don’t write with industry buzzwords – Stay away from legalese. People need to be able to engage with and understand what you are writing. If you don’t achieve this with your web copy, then users will quickly leave your site. It is important to write in a way that conveys your points, but stays simple enough for others to understand.

4. Use pictures and videos in your writing – Pictures capture a users attention. They can make the page interesting and complement your writing.

Take some time to look over the existing copy on your website. Are you following the guidelines set forth above? If not, making a few changes will go a long way towards improving your website copy.

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